Experienced Senior Social Media Manager – Youth Audience Expansion for SportsCenter NEXT at The Walt Disney Company (France)

About Us

The Walt Disney Company (France) is a leading global entertainment and media conglomerate, renowned for its iconic brands, innovative storytelling, and unparalleled customer experiences. As a pioneer in the entertainment industry, we continue to push the boundaries of creativity, technology, and innovation to captivate audiences worldwide. Our commitment to excellence, diversity, and inclusion has made us a preferred employer for talented individuals seeking a dynamic and rewarding career.

About the Role

We are seeking an experienced Senior Social Media Manager – Youth Audience Expansion for SportsCenter NEXT, a leading platform for high school sports and youth culture on social media. As a key member of our social media team, you will lead the development and execution of a comprehensive social media strategy to drive engagement with young fans, high school and below, across all ESPN social accounts. This role offers a unique opportunity to shape the future of sports entertainment and collaborate with cross-functional teams to drive youth audience expansion.

Key Responsibilities

• Formulate and execute a comprehensive social media strategy to expand ESPN's audience reach and engagement with young fans, high school and below, while concentrating on the SportsCenter NEXT brand.
• Grow SportsCenter NEXT social accounts by utilizing data to analyze content, audience demographics, behavior, and cultural trends to inform engagement strategies.
• Oversee and manage a team of three and an agency that creates content for SportsCenter NEXT, including discovering user-generated content, reacting to key events and storylines, and creating content plans for relevant programming on ESPN.
• Collaborate with cross-functional teams at ESPN (corporate strategy, marketing, synergy, corporate citizenship, business development, and innovation) on broader efforts that drive youth audience expansion.
• Ideate and collaborate with our marketing team on efforts that increase awareness of SportsCenter NEXT, ranging from on-site activations at tournaments, merchandise and apparel, and partnerships with influencers and rising athletes.

Essential Qualifications

• Minimum of 7 years' experience in Social Media or a related industry.
• 3+ years of experience managing direct reports and/or agencies.
• Strong leadership skills with the ability to motivate and mentor a team.
• Proven experience in sports social media management.
• Adept in topics that intersect with sports like gaming, technology, fashion, and pop culture.
• Demonstrated success in driving audience growth and engagement through strategic social media initiatives.
• Excellent communication and interpersonal skills that drive positive collaboration with internal teams and external partners.

Preferred Qualifications

• 7+ years of experience managing large-scale social media accounts.
• 5+ years of experience managing direct reports and/or agencies.

Required Education

High School Diploma or Equivalent.

Preferred Education

Bachelor's Degree.

Compensation and Benefits

The hiring range for this position in Los Angeles, California is $111,000.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Career Growth Opportunities and Learning Benefits

As a member of our team, you will have access to a range of career growth opportunities, including training programs, mentorship, and professional development initiatives. Our commitment to innovation and creativity ensures that you will be challenged to grow and develop your skills in a dynamic and supportive environment.

Work Environment and Company Culture

Our headquarters in Bristol, CT, and Los Angeles, CA, offer a collaborative and inclusive work environment that fosters creativity, innovation, and teamwork. As a member of our team, you will be part of a diverse and dynamic community that values diversity, equity, and inclusion. We offer a range of benefits, including medical, financial, and other perks, to support your overall well-being and success.

Conclusion

If you are a seasoned social media professional with a proven record of expanding audience reach and engagement, we invite you to join our team as a Senior Social Media Manager – Youth Audience Expansion for SportsCenter NEXT. This role offers a unique opportunity to shape the future of sports entertainment and collaborate with cross-functional teams to drive youth audience expansion. Apply now to be part of our dynamic and innovative team!

How to Apply

To apply for this exciting opportunity, please submit your resume, cover letter, and any relevant work samples to our online application portal. We look forward to reviewing your application and learning more about your qualifications and experience.