Social Media Marketing Specialist
About Expedock
We at Expedock are reinventing the multi-trillion-dollar industry of global shipping and supply chain by harnessing the power of artificial intelligence and data processing. We collaborate with leading logistics businesses worldwide, helping them streamline their intricate logistics processes and enhance transparency.
About the Role
We are seeking a Social Media Marketing Specialist to manage the entire social media presence of our freight forwarding client. The specialist will create, curate, and publish high-quality content to strengthen brand positioning, attract new shippers/importers/exporters, and support client acquisition goals.
The role requires creativity, industry awareness, and an understanding of how to make complex freight forwarding services accessible and engaging to potential customers.
Key Responsibilities:
Strategy & Planning
- Develop a social media strategy aligned with the freight company’s brand and sales objectives.
- Build a content calendar focused on client acquisition, thought leadership, and brand trust.
- Identify the right channels (LinkedIn, Facebook, Instagram, Twitter/X, and industry groups).
Content Creation & Execution
- Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
- Translate freight forwarding expertise (e.g., customs clearance, import/export compliance, shipment tracking) into easy-to-digest posts for potential clients.
- Use storytelling to highlight the company’s success, client wins, and service reliability.
Engagement & Community Management
- Actively engage with followers, prospective clients, and industry leaders online.
- Monitor mentions, comments, and direct inquiries; ensure timely responses.
- Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.
Analytics & Optimization
- Track performance across platforms: impressions, engagement, reach, and conversions.
- Provide monthly reports to the client’s leadership and Expedock on campaign performance.
- Optimize posting schedule, formats, and messaging based on analytics.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- 2+ years of social media experience (B2B preferred).
- Freight forwarding, logistics, or supply chain knowledge highly desirable.
- Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
- Excellent copywriting and visual storytelling skills.
- Strong organizational skills and ability to manage multiple content streams.