Product Marketing Executive- Night Shift
We're seeking passionate, driven, and self-motivated individuals to join our team. If you're eager to grow in a dynamic environment and be part of a company that’s at the forefront of AI innovation, this is your chance to hit the ground running. VIDIZMO is a USA-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner in Data & AI, Infrastructure, and Digital & App Innovation. Offering a AI-Powered Intelligence Hub, we empower Fortune 500 companies, large enterprises, governments, and the public sector to securely manage, analyze, and govern their data with complete control and compliance. Our Multimodal AI Data Intelligence Platform leverages Large Language Models (LLMs) and RAG (Retrieval-Augmented Generation) to deliver powerful capabilities such as auto-tagging, redaction, content summarization, OCR, translation, subtitle creation, object detection and tracking, content search, sentiment and emotion analysis, topic extraction, document classification, and facial attribute detection. Responsibilities:
- Product Positioning & Messaging
- Develop clear and differentiated messaging for VIDIZMO’s product suite.
- Build narratives that resonate with multiple personas: law enforcement, legal, federal and state agencies, and enterprises.
- Translate complex technical features into simple, compelling value propositions.
- Go-to-Market Strategy
- Lead product launches and feature rollouts with structured GTM plans.
- Work cross-functionally with Product, Sales, and Marketing to align launches with business goals.
- Identify ICPs, buyer personas, and key use cases to drive adoption.
- Sales Enablement
- Develop pitch decks, one-pagers, battlecards, and objection handling documents.
- Train sales teams on messaging, positioning, and competitive differentiation.
- Collaborate with demand generation to craft high-impact campaigns.
- Market Intelligence & Competitive Analysis
- Conduct and synthesize market research, competitor analysis, and win/loss insights.
- Identify emerging trends and opportunities for product differentiation.
- Content & Campaign Strategy
- Work with the marketing team to produce persona-driven content: blogs, landing pages, videos, webinars, and product collateral.
- Ensure all marketing content reflects strong product positioning and market understanding.
- Metrics & Impact
- Define and track product marketing KPIs (pipeline influence, launch success, message adoption, sales enablement impact).
- Optimize strategies based on performance insights.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in product marketing, with a focus on technology products.
- Strong analytical and strategic thinking skills.
- 4–7 years of product marketing experience in B2B SaaS or enterprise technology (experience in video, evidence management, or public safety tech is a plus).
- Proven success in positioning and launching products in competitive markets.
- Strong ability to work cross-functionally with Product, Sales, and Marketing teams.
- Excellent storytelling and communication skills — verbal, written, and visual.
- Experience supporting sales teams and crafting enablement materials.
- Data-driven decision-making and understanding of funnel metrics.
- Bonus: Familiarity with CJIS, public safety markets, or Microsoft ecosystem (e.g., Microsoft partnerships)
Essential Skills: The ideal candidate demonstrates strong business acumen, can translate objectives into impactful solutions, and is proficient in leveraging AI tools—including mandatory use of platforms like ChatGPT—to enhance efficiency. An ownership mindset and the ability to drive outcomes with minimal task-level direction are essential. WHY join us?
- Work at the intersection of AI, digital transformation, and public safety technology.
- Be part of a high-growth, global SaaS company with strong partnerships (e.g., Microsoft IP Co-Sell).
- Collaborate with a driven, innovative, and globally distributed team.
- Competitive compensation package with performance incentives.
- Opportunity to shape the go-to-market strategy for industry-leading products.
Benefits: Health Insurance (OPD/IPD), Separate Maternity Cover, Leave encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Performance Appraisal, Provident Fund & Career Growth. Multiple Locations: Pakistan, India, UAE, Australia, Canada & USA (benefits vary based on location) Apply tot his job Apply To this Job