Manager - Customer Targeting & Eligibility List Consultant at blithequark

Are you a strategic and logical thinker with a passion for marketing operations and data-driven decision making? Do you have a knack for explaining complex technical concepts in simple terms and building strong relationships with stakeholders? If so, we want to hear from you! As a Manager - Customer Targeting & Eligibility List Consultant at blithequark, you will play a critical role in helping our US Marketing organization reach their goals through effective customer targeting and eligibility strategies.

About blithequark

At blithequark, our culture is built on a foundation of innovation, shared values, and a commitment to backing our customers, communities, and colleagues. With a 175-year history of leadership and a strong reputation for excellence, we offer a unique and dynamic work environment that fosters growth, learning, and collaboration. Our Enterprise Customer Engagement Solutions (ECES) team is part of the larger Enterprise Communications and Martech Experiences (ECMX) organization, and we are responsible for partnering with US, International, and Merchant businesses on their customer targeting and eligibility strategies.

Key Responsibilities

As a Manager - Customer Targeting & Eligibility List Consultant, you will be responsible for:

• Providing consultation to marketing on customer targeting & eligibility for benefit reinforcement and spend campaigns targeted to Consumer and Commercial customers
• Researching new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms
• Reviewing all list request submissions for accuracy, finalizing with marketing, and providing clear instructions to list execution team members to code and create file for delivery
• Providing subject matter expertise to platform transformation team and participating in testing and campaign migration to a new platform
• Troubleshooting and researching any data anomalies or customer complaints
• Identifying process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity
• Training marketers on targeting processes

Essential Qualifications

* College degree

• Strategic and logical thinker with experience working with marketing operations and data-driven decision making
• Understanding/experience with marketing platforms (e.g. Unica, Redpoint, Adobe, Salesforce)
• Highly organized, able to prioritize and meet deadlines
• "Can do" attitude, creative problem solver, and strong relationship and communication skills
• Control and compliance mindset
• Big data platform/programming a plus (Hive, PySpark SQL, etc.)

Preferred Qualifications

* Experience working with data and marketing platforms

• Strong analytical and problem-solving skills
• Ability to explain complex technical concepts in simple terms
• Experience working in a fast-paced, dynamic environment

What We Offer

At blithequark, we offer a comprehensive benefits package that supports your holistic well-being, including:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Why Join blithequark?

At blithequark, we value diversity, equity, and inclusion, and we are committed to creating a workplace that is welcoming and inclusive for all colleagues. We are an equal opportunity employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

How to Apply

If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter to our online application system. We look forward to hearing from you!

Salary Range

The salary range for this position is $80,000.00 to $155,000.00 annually, plus bonus and benefits.

Location

This position is based in New York, NY, and we offer flexible working arrangements to accommodate your needs.

Equal Employment Opportunity

blithequark is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment Eligibility

Employment eligibility to work with blithequark in the U.S. is required as the company will not pursue visa sponsorship for these positions. Apply to this job Apply for this job