Sr. Social Media Analyst
ABOUT GMR MARKETING We are the Experience Agency Making Unforgettable Stories Born of Humanity NOT JUST EXPERIENTIAL. EXPERIENCE. The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same. NOT JUST TELLING. MAKING. The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they'll never forget. NOT JUST CONSUMERS. HUMANS. It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people. As our Sr. Social Media Analyst, you will lead the growth and enhancement of our influencer and social media programs for one of our largest retail clients. The ideal candidate will possess a strong background in influencer and social media analytics, demonstrate the ability to stay ahead of fast-changing social media algorithms and analytic tools, and have an understanding of what's involved in managing organic and paid influencer campaigns as it relates to measurement. More than a reporter of information, this position will have the expertise to unearth deep insights and unique narratives that the data reveals. Please share a portfolio of work to be considered. REQUIRED SKILLS
- Measurement Lead. You'll work with the Head of Research and Strategy Lead to design measurement frameworks that reflect a deep understanding of the metrics available in each social platform and the strengths and limitations of our measurement tools. You'll ensure that the measurement approach you put in place stands up to scrutiny, reflects sound judgment, mitigates risk, and can be relied on to inform future business decisions.
- Highly Analytical. You'll dive deep into social audits and influencer analysis for our clients, surfacing the insights that matter. You'll demonstrate your fluency in influencer metrics by analyzing performance data and translating it into clear, actionable learnings and recommendations. You'll work closely with our Strategy Lead to develop benchmarks, identify KPIs, set goals, and educate the broader team on what we're setting out to achieve.
- Creator Intelligence. Going beyond performance metrics, you evaluate influencer impact across cultural relevance, long-term equity, and community trust.
- Project Management. You'll create visually stunning and intuitive reports that detail how campaigns performed, what worked, what didn't, and why. You'll track metrics and talent performance over time to spot trends and patterns. Then you'll present these insights to clients and leadership.
- Social Listening. You'll be our early warning system for brand and talent reputation issues. Monitoring sentiment in real time, flagging potential crises before they escalate, and helping clients protect their image. You're scanning the social landscape constantly, looking for what matters.
- Vendor Management. You'll evaluate new social measurement tools and third-party vendors to find the best solutions for our needs. When we bring something new on board, you'll handle the onboarding and manage the ongoing relationship to make sure we're getting real value.
- AI Fluency. Apply AI tools for optimization, content evaluation, trend detection, and performance opportunities.
The annual range for this role varies between $65,000 and 80,000 and may vary depending on the candidate's experience. Benefits for this role include health/vision/dental insurance, 401k, employee stock purchase plan, vacation, personal days and paid holiday time. You are also eligible to participate in disability, life insurance, FSA/HSA plans subject to the terms and conditions of such benefit plans. Please don't let our posted ranges keep you from exploring this or any other exciting opportunities within our agency. Our guiding principles can be found here. To view our compliance policies, please go to the main menu on our site GMR Marketing: Experience Marketing Agency. Apply tot his job Apply To this Job