[Remote] VP, Digital & Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Dataiku is The Universal AI Platform™, empowering organizations to harness their AI capabilities. As Vice President of Digital & Growth Marketing, you will lead the global demand engine to drive pipeline and ARR growth through integrated campaigns and a high-performing marketing strategy.

Responsibilities

• Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth
• Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability
• Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines
• Design and execute global and regional campaigns aligned to priority segments, industries, and product plays
• Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand
• Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI
• Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation
• Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI
• Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement
• Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey
• Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel
• Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives
• Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience
• Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities
• Continuously test, analyze, and refine web performance to increase engagement and conversion
• Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement
• Define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates
• Champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages

Skills

• Bachelor's degree in marketing, business, or related field
• 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies
• Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact
• Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics
• Strong command of content strategy and storytelling to influence complex B2B buying cycles
• Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools)
• Analytical and commercially minded leader who can translate marketing performance into business impact
• Exceptional leadership, collaboration, and communication skills; able to influence at all levels
• Growth-minded, data-driven leader with a bias for measurable results
• Strategic operator who balances creativity with analytical rigor
• Inspires teams through vision, clarity, and accountability
• Comfortable navigating ambiguity and scaling within a fast-paced, global environment
• MBA or advanced degree

Company Overview

• Dataiku operates as an enterprise artificial intelligence and machine-learning platform. It was founded in 2013, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.dataiku.com.

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