[Remote] Sr. Website Program Manager, Amazon Leo
Note: The job is a remote job and is open to candidates in USA. Amazon is an initiative to increase global broadband access through a constellation of 3,000+ satellites in low Earth orbit (LEO). The Sr. Website Program Manager will lead Amazon Leo’s marketing website operations worldwide, overseeing content management, global SEO strategy, and collaboration with marketing teams to enhance website functionality and performance.
Responsibilities
- Oversee website content management and maintenance, content publishing, and workflow optimization to support business objectives and user experience. Drive efforts to simplify content quality processes and automation needs for content review
- Work with global teams to ensure content parity across locales. Design and execute language translation processes for website content
- Collaborate with the marketing team to enhance website functionality, manage multilingual content, and ensure compliance with web standards. Track and analyze content and SEO performance, manage projects related to content development, and work closely with product and software teams to implement enhancements
- Review/edit content in the content management system for writing, brand, and web standards. Manage website taxonomy, content structure, and tagging. Optimize landing pages for branding and user experience
- Manage multiple content production needs gracefully and balance contending priorities in a rapidly changing
- Develop and execute data-driven global SEO content strategies to maximize business impact
- Guide and partner with marketers and agencies on global SEO optimizations and strategy
- Research and analyze industry keywords, search and genAI trends, and algorithm updates to optimize content performance
- Create detailed requirements, system documentation, and user guides, and perform user acceptance testing. Perform routine maintenance for all content in the content management system
- Apply continuous improvement methodologies to analyze and understand existing processes and workflows
- Execute A/B experimentation on Marketing content and customer journey
- Support awareness and acquisition campaigns through website activations to ensure timely rollout
Skills
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Proven experience in website content administration
- Familiarity with content management systems (CMS) and basic HTML/CSS. Experience using Adobe Experience Manager (AEM)
- Knowledge of content quality processes and best practices
- In-depth knowledge of SEO principles, techniques, and best practices—including international SEO. Proficiency in using SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools
- Ability to translate feature requests into technical specifications
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience in supporting global content needs and campaigns
- Skill in balancing priorities in a fast-paced environment
- Basic understanding of HTML/CSS
- Familiarity with content automation processes
- Experience in training marketers on content best practices
- Strong written and verbal communication skills
- Ability to work with global teams and cross functional teams
Benefits
- Equity
- Sign-on payments
- Full range of medical, financial, and/or other benefits
Company Overview
- Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence. It was founded in 1994, and is headquartered in Seattle, Washington, USA, with a workforce of 10001+ employees. Its website is https://amazon.com.
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