Brand Manager, Integrated Media Planning

Come Grow With Us Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in. Position Summary

• Remote (must be based in Phoenix, Arizona)

The Brand Manager of Integrated Media Planning reports to the Brand Director and supports the Sr. Brand Manager in planning, developing and executing integrated brand marketing initiatives that enhance the visibility of the GCU and Hybrid partner institutions. This role manages media planning and campaign production across traditional, digital and emerging channels to ensure performance meets strategic objectives and exceed stakeholder expectations. The position collaborates with internal teams and external vendors to deliver cohesive, data-informed brand communications that drive awareness, engagement and enrollment. The ideal candidate demonstrates strong analytical skills, sound judgment and the ability to work independently and collaboratively to accomplish multiple, complex initiatives for reaching each partner’s overarching marketing and brand goals. Primary Responsibilities Support the planning, execution, and performance of traditional and digital media campaigns to drive brand awareness and revenue growth. Collaborate with internal teams, external agencies, and clients to develop effective advertising strategies aligned with overall marketing objectives. Assist with market and competitor research to identify trends and provide data-driven recommendations that inform future marketing initiatives. Monitor and analyze campaign performance, prepare detailed reports, and support budget management to ensure efficiency and measurable results. Serve as a secondary contact for the Senior Brand Manager in coordinating with media partners and clients across various advertising channels, including radio, television, digital, out-of-home, and print. Subscribe to and support GCE’s guiding principles and perform. All other duties as assigned. Skills and Expertise

• Knowledge of advertising planning, development, monitoring, measurement and analysis.
• Knowledge of advertising channels including radio, television, CTV/OTT, digital audio, programmatic out of home and other traditional and digital video marketing.
• Knowledge of media placements processes across multiple media channels.
• Ability to communicate effectively with outside partners, vendors and other contacts, clients and all levels of employees.
• Demonstrated effectiveness in marketing campaign execution and complex planning to coordinate services and/or resources.
• Ability to interact comfortably with high-level staff, executives and media personnel and act appropriately in making decisions in the absence of the Sr. Brand Manager.
• Proficient with Microsoft Office suite (Word, Outlook, Project, Excel, PowerPoint, and Publisher), MS Project or similar project management software, social media platforms.
• Demonstrated knowledge of AP writing style.
• Strong attention to detail and analytical skills.
• Working knowledge of marketing analytics, ROI metrics and strategy/tactics.
• Ability to work both independently and collaboratively in a team environment.
• Demonstrated commitment to professional growth and receptiveness to coaching and training.

Supervisor Responsibilities

• Expand responsibilities to oversee reports, projects, performance measurement, and/or other tasks in support of the Brand team.

Experience and Education

• Bachelor’s degree in marketing/communications, data/business analytics or equivalent is required.
• 3-5 years’ experience in areas of brand management, marketing, advertising in-house or ad agency experience.
• Experience in executing multiplatform advertising campaigns (traditional and digital) for a variety of audiences.
• Knowledge of and experience in media strategy, buying, placement and media research.
• Must be able to pass pre-employment background check.
• Must be able to travel as needed which may require nights and weekends (Less than 25% travel).
• Willingness to work occasional evenings, weekends or holidays required.

About GCE

• Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
• Generous time off plan and 11 paid holidays
• Paid time off to volunteer in the community or at GCU sponsored events
• We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program

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