Event Marketing Associate

Sensor Tower is a company that focuses on providing market intelligence for mobile apps. They are seeking an Event Marketing Associate to assist with the planning and execution of events, trade shows, and conferences, ensuring alignment with sales and marketing teams to maximize event impact.

Responsibilities

• Work closely with Event Marketing Manager to build event strategy, business objectives, and marketing goals
• Assist with the planning, coordination, and execution of owned events (summits, happy hours, dinners, workshops), trade shows, and conferences
• Assist with the coordination and communications for partner events, focusing on team preparation, marketing assets, and logistics
• Assist with planning of virtual events, such as webinar programs to engage a broader audience
• Collaborate with sales teams to identify key events and opportunities for business development
• Track and monitor event spending and costs to ensure events stay within budget
• Manage vendor relationships, maintaining clear and consistent communication
• Work with the marketing team to coordinate and prepare event marketing campaigns to drive attendance and engagement
• Monitor post-event tracking and provide analysis to measure success and identify areas for improvement
• Ensure a high level of attendee satisfaction through meticulous planning and execution
• Coordinate with internal teams, including marketing, sales, and product, to align event goals and messaging
• Book and manage necessary event staff and volunteers, providing clear direction and support
• Collaborate closely with the creative team to design and produce compelling digital and print event assets, aimed at driving registrations and enhancing brand recognition through innovative and thoughtful event design
• Manage event timelines, ensuring seamless coordination and timely communication across all team members and stakeholders
• Partner with Event Marketing Manager to maintain comprehensive event planning documents, including planning spreadsheets, pre-production decks, copy documents, nomination/lead trackers, and other essential materials, ensuring clarity and accessibility for all team members

Skills

• 1-3 years of experience in event planning and management, with a focus on B2B events preferred
• Experience planning and executing successful events, from large conferences to intimate gatherings
• Strong project management skills with the ability to manage multiple events simultaneously
• Knowledge and understanding of basic marketing concepts (messaging, branding, product marketing)
• Excellent communication and interpersonal skills
• Ability to work collaboratively with cross-functional teams
• Strong negotiation skills and experience managing vendor relationships
• Ability to travel as needed to support event execution - 25% travel required across AMER and EMEA

Company Overview