Performance Media Coordinator
Pansophic Learning is seeking a Performance Media Coordinator, an early-career individual contributor responsible for supporting paid search and paid social execution. This role focuses on ensuring campaigns are launched accurately and maintained consistently while collaborating with various teams to optimize performance.
Responsibilities
- Assist in building and maintaining campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring accuracy and attention to detail throughout the setup process
- Support keyword research, preliminary ad copywriting, audience configuration, placement selection, and creative trafficking, contributing to early-stage campaign development
- Conduct rigorous QA across naming conventions, targeting settings, budgets, URLs, UTMs, conversion events, and platform governance to ensure campaigns launch cleanly and track effectively
- Monitor pacing, identify anomalies, and surface data-driven insights to the Specialist for review and potential optimization action
- Maintain creative libraries, asset trackers, UTM consistency records, and documentation repositories to support cross-functional visibility and audit-readiness
- Support weekly dashboards, data pulls, performance reporting, insight summaries, and enrollment trend monitoring to help the team maintain a proactive understanding of funnel health
- Coordinate closely with Creative, Enrollment, Analytics, CRM, and local field teams to ensure assets, messaging, and campaign requirements are delivered on time and with full accuracy
- Assist with seasonal calendar planning, community-level messaging needs, and adjustments across the three business units
- Other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1–2 years of digital marketing experience; internships and applied coursework accepted
- Familiarity with paid search or paid social platforms and a strong desire to advance into deeper channel expertise
- Strong communication skills, high attention to detail, and the ability to manage multiple tasks simultaneously
- Experience supporting paid search or paid social execution in any capacity
- Basic familiarity with analytics tools, CRM systems, or dashboards
- Understanding of multi-location marketing, education marketing, or localized community outreach
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term disability insurance
- Short-term disability insurance
- 10 paid holidays annually
- Paid Time Off to cover sick, vacation, and personal absences.
- 4 unique health insurance plans to choose from that cover a wide range of deductibles and co-insurance levels.
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