Paid Media Specialist
EverSpark Interactive is a fast-growing digital marketing agency exclusively serving law firms, and they’re seeking a detail-driven PPC Account Executive to join their paid media team. This role involves supporting the PPC Manager with campaign execution, reporting, and client communication while ensuring deliverables are completed accurately and on time.
Responsibilities
- Support the PPC Manager in day-to-day execution across Google Ads + LSAs
- Keep tasks organized and moving—acting as the PPC “traffic controller” between the PPC Manager, Account Managers, and clients
- Ensure deliverables (budgets, ad builds, tracking, landing pages, monthly optimizations) are completed accurately and on time
- Proactively gather info or chase down missing items from clients/AMs to keep campaigns running smoothly
- You’ll own the recurring reporting cadence, including Weekly LSA Reports (Internal + Client-Facing) for each LSA client: Budget spent, Number of calls/leads, Estimated lead quality, Trends and patterns (geos, categories, competitors), Quick strategic insights or suggested changes
- Pull core metrics from Google Ads + GA4, Check pacing vs. planned budgets, Flag issues, wins, or opportunities, Prep client-ready summaries and internal notes for the PPC Manager
- Serve as a polished, organized communicator between PPC and account teams
- Draft clear updates on performance, campaign changes, next steps, or issues
- Prep agendas and follow-up items for PPC-related client calls
- Assist with negative keyword reviews, search term analysis, budget pacing, and campaign hygiene
- QA new ads, extensions, LSAs categories, landing pages, and tracking setups
- Support performance improvements under direction from the PPC Manager
- Monitor tracking accuracy, UTMs, and conversions
- Kick off cross-department tasks with dev/content/design
- Support launches and monthly maintenance workflows
Skills
- 1–2+ years of hands-on PPC experience (in-house or agency)
- Familiarity with Google Ads + GA4
- Strong organizational skills and love for process
- Excellent communication—clean, concise, client-friendly
- Ability to work in a fast-moving agency environment
- A proactive mindset: you don't wait to be told something looks off
- LSA experience is a plus, not required—but willingness to learn is a must
- Experience at a digital agency
- Experience working with law firms or service-based local clients
- Monday.com familiarity
- Comfort analyzing data and spotting trends
Benefits
- Performance-based bonuses
- Opportunities for advancement
- Remote flexibility
Company Overview