Web & Marketing Analyst; Remote
Position: Web & Marketing Analyst (Remote) This range is provided by Kforce Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $30.00/hr - $35.00/hr
Responsibilities
- Evaluate the impact of web projects (cross‑team initiatives) both proactively and in response to stakeholder requests
- Run and evaluate web experiments using tools like Ninetailed and internal frameworks
- Use our behavioral analytics tool, Full Story, to assess the impact of web design on engagement and usability; track user journeys and funnels
- Use Full Story and Power
BI to answer ad‑hoc questions about user behavior, funnel performance, and marketing program impact
- Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page‑level trends
- Collaborate with product managers and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses
- Execute page‑level and flow‑level investigations to identify issues or opportunities across purchase and conversion paths
- Work with Marketing Operations to analyze sales funnels from web lead sources
Requirements
- 5‑7+ years experience in web analytics and/or marketing analytics
- Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics
- Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches
- Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis
- Experience supporting marketing teams, growth teams, or web teams in understanding performance
- Proficiency in A/B testing methodologies—including experiment design, implementation, and results interpretation—with a strong understanding of statistical concepts such as power, significance, and confidence intervals
- Strong communication skills, especially the ability to distill findings into clear, actionable recommendations
- Comfort with context‑switching across multiple stakeholders and incoming requests
- Ability to work independently and manage one's time
Benefits
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Other Information Pay is not considered compensation until it is earned, vested, and determinable. The amount and availability of any compensation remains in Kforce's sole discretion and may be modified until paid. This job is not eligible for bonuses, incentives, or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking “Apply Today” you agree to receive calls, AI‑generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP. Seniority Level Associate Employment Type Contract Job Function Marketing and Sales Industries Civil Engineering and Industrial Machinery Manufacturing Location Redmond, WA #J-18808-Ljbffr Apply tot his job Apply To this Job