Data Analyst, Social Media & Video
Hearst Newspapers is a global media company that publishes a wide range of magazines and websites. They are seeking a Social Media & Video Analyst to transform data into insights that drive strategy, focusing on social media performance and video content optimization.
Responsibilities
- Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors
- Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI
- Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams
- Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs
- Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance
- Conduct competitive audits to evaluate our presence against industry benchmarks and peers
- Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations
- Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy
Skills
- Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment
- Proficiency in social media and video analytics tools (e.g., Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular)
- Strong analytical, critical thinking, and problem-solving skills
- Ability to interpret large data sets and distill insights into clear narratives and visualizations
- Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems
- Excellent verbal and written communication skills; experience presenting findings to stakeholders
- Collaborative, curious, and detail-oriented approach to work
Benefits
- Medical, dental, and vision insurance from Day 1
- 401(k) plan with a generous company match
Company Overview