Senior Associate, Cross-Channel Planning
Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering innovative agency solutions. The Senior Associate, Cross-Channel Planning is responsible for assisting in the planning of paid media strategies and managing client budgets while developing a deep understanding of clients' businesses.
Responsibilities
- Assists in developing paid media recommendations & POVs to clients
- Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
- Manages client budgets through flowcharts, media authorizations and financial trackers
- Maintains pulse on competitive intelligence through several tools including desktop research
- Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
- Communicates plan changes to expanded internal team
- Sends meeting recaps; updates client and internal status sheets
Skills
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends and innovations in media
- Comfort with data, analytics and measurement
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview