Audience Operations Analyst (New York, NY/Reno, NV Hybrid, US)
Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Cooperative. As an Audience Operations Analyst, you will be responsible for developing and executing strategies to distribute targeted audiences across various advertising channels, ensuring campaign success and client satisfaction.
Responsibilities
- Facilitate delivery of custom data deliverables to ad-buying platforms. Stay abreast of industry trends and best practices in audience distribution
- Serve as primary point of contact for customer data requests via our service desk
- Assist clients in devising creative and effective targeting strategies at the pre-sales stage. Utilize internal analytics tools and techniques to develop meaningful audience segments based on demographics, behaviors, and intent data. Employ data visualization tools to present findings effectively
- Collaborate with internal teams to understand client goals and translate them into targeted audience recommendations. Identify opportunities for audience expansion and optimization, ensuring campaigns reach the desired target audience
- At times collaborate with the Product, Sales, and Engineering teams to further develop and improve Bombora's Audience Solutions and Measurement products
- Support customer growth through client calls, demos, and troubleshooting consultation
Skills
- A bachelor's degree from 4-year university, or equivalent experience preferred
- Customer service oriented; responsiveness to inbound requests is critical
- Methodical, highly organized, and detail-oriented
- Ability to successfully operate autonomously, and as a member of a team, to complete tasks in a timely manner
- Proficient in Microsoft Excel
- Strong problem-solving skills
- Knowledge of digital advertising ecosystem including ad serving
- Demand Side Platform and Data Management Platform technologies. (The Trade Desk, DV360, Xandr, LiveRamp, Eyeota, BlueKai, Adobe Audience Manager, etc.)
- Passion for data or technology
Benefits
- Health / Dental / Vision
- Flexible Spending / Health Spending Accounts
- Flexible Vacation / Paid Holidays / Summer Fridays
- Education / Tuition Assistance / Annual Learning Stipend
- 401K
- Generous Parental Leave (16 weeks primary/12 secondary)
- Commuter Benefits
- On Demand Learning (Udemy)
- Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
Company Overview
Company H1B Sponsorship