Manager, Brand & Franchise Management (National Geographic)

About the position The Manager, National Geographic Brand & Franchise will help bring the National Geographic brand to life through high-impact initiatives, thoughtful partnerships, and seamless collaboration across the organization. Reporting to the Director, Brand & Franchise Management, this role will work closely with teams across National Geographic Content, the National Geographic Society, and The Walt Disney Company to grow brand visibility, deepen audience engagement, and support the expansion of National Geographic’s mission. This role will have a particular focus on developing and deepening the relationship between our audiences and the National Geographic Kids brand. This role will drive strategic alignment between stakeholder teams within and outside the organization, particularly to support the launch of new content, products, and partnerships.

Responsibilities

• Support the execution of a unified global National Geographic brand strategy that aligns with business goals and mission.
• Use audience data, market trends, and competitive insights (in partnership with Disney Brand Research) to inform marketing strategies and optimize performance .
• Collaborate with regional brand and franchise teams to ensure alignment and consistent implementation of global strategies .
• Partner with the National Geographic Society on select brand initiatives to support brand and audience growth.
• Partner across verticals, regions, and lines of business to help deliver a “One National Geographic” brand approach.
• Build strong relationships with internal partners across Consumer Products, Publishing, Travel & Expeditions, and Disney Parks to support integrated brand strategies.
• Contribute to the growth of distinct National Geographic franchises that can be activated across multiple businesses.
• Manage the planning and execution of cross-platform brand initiatives (e.g., Earth Month campaigns) that elevate the National Geographic brand globally and drive audience engagement.
• Develop toolkits, guidelines, and marketing assets for use across internal and external partners.
• Support the rollout of brand campaigns in partnership with marketing, editorial, creative, communications, social, legal, and sales teams—ensuring alignment on timelines, KPIs, and creative standards.
• Help ensure consistency of messaging and visual identity across platforms and initiatives
• Manage and mentor the development and growth of direct report(s).
• Support Director and SVP in fostering a team culture of creativity, collaboration, high-trust and high--performance to deliver on business goals and expectations.

Requirements

• 5+ years of experience in brand marketing, strategy, partnerships, or related fields at a comparable level
• People management and leadership experience, including the ability to mentor, develop, and guide teams to achieve operational and strategic goals
• Bachelor's degree in Marketing, Brand Management, Business, or a related field
• Demonstrated experience executing cross-functional brand or marketing initiatives within matrixed organizations
• Strong strategic and creative thinking paired with hands-on executional skills
• Excellent communication and storytelling abilities
• Data-driven mindset with the ability to translate insights into actionable plans
• Proven ability to manage multiple priorities in a fast-paced environment
• Global mindset and experience working across cultures
• Must be available to come into the office 4 days a week (Fridays work from home). We are open to Washington DC, LA or NYC offices

Nice-to-haves

• Familiarity with the media and entertainment landscape, particularly documentary or factual content
• Experience contributing to global brand programs or partnerships
• Experience with strategic work for kids and family audience segments, ideally related to content development, product merchandising, and/or partnerships

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