Marketing Creative Strategist

Job Description:

• Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective.
• Define and document creative strategies that align with marketing and business objectives.
• Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)
• Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards.
• Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience.
• Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization.
• Develop templates and systems for consistent and effective creative execution within the teams.
• Partner closely with UX and web teams to create seamless visual journeys across connected digital systems.
• Work with research team and analytics team to align on best practices, inform development, and optimize designs based on insights and performance.
• Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach.
• Deliver compelling presentations that sell ideas and guide teams executing the work.
• Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy.
• Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities.
• Understand products and services and how they are nuanced across distribution channels.
• Follow the marketing process to meet legal, compliance, and internal audit standards.

Requirements:

• 5+ years in creative design or professional experience in a related role
• Bachelor’s degree in graphic design, visual arts, interactive media, or related field
• Proven track record as an innovative and collaborative designer – with a background in B2B marketing (specifically financial services, and ideally in life and annuities)
• Extensive knowledge of creative strategy across mediums, including social media, with a passion for learning new design trends and technologies
• Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, InDesign, etc.) and prototyping tools (Figma)
• Deep understanding of visual hierarchy, typography, color theory, and layout
• Ability to translate complex ideas into compelling visual solutions
• Strong analytical skills, ability to manage multiple projects and enthusiasm for data-driven marketing
• Ability to manage tight deadlines and hold team members to deadlines
• High-level thinker who can also keep track of details
• Ability to build strong working relationships across all levels of the organization
• Experience in influencing, mentoring and coaching a team of creative professionals
• Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills
• Excellent and persuasive communicator, with the ability to advocate for creative design and facilitate alignment on solutions with various partners

Benefits:

• We aim to protect the wellbeing of our employees and their families with a broad benefits offering.
• In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program.
• Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day).
• The financial health of our employees is just as important as physical and emotional health.
• Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching.
• All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.

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