Enterprise Segment Marketing Associate

athenahealth is working to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. They are seeking a Marketing Associate to join the Enterprise Marketing team, where the individual will support message development and execute marketing tactics to foster growth among enterprise customers.

Responsibilities

• Support campaign development through execution by drafting comprehensive campaign briefs and working closely with cross-functional and partner marketing teams to ensure successful launch and delivery
• Develop recruitment launch materials for events and campaigns to support SDR outreach efforts
• Assist with SDR outreach play development, from content creation and stakeholder alignment to play execution and performance reporting
• Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging
• Support event recruitment and execution
• Proactively engage with the sales team to coordinate marketing activities, communicating frequently to build trust and alignment
• Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business
• Test, measure, analyze, and optimize marketing tactic performance, report on results and apply learnings to future strategies

Skills

• Bachelor's degree in business, marketing, or related field required
• 1+ years' experience in marketing or sales; content and messaging experience preferable
• Strong writing, communication, Excel reporting, and presentation development skills
• Impeccable project management skills and highly detail-oriented
• Ability to interface directly with sales teams
• Ability to manage multiple projects at once from concept to completion
• Self-starter who can work independently in a fast-paced environment

Benefits

• Commuter support
• Employee assistance programs
• Tuition assistance
• Employee resource groups
• Collaborative workspaces
• Flexibility
• Book clubs
• External speakers
• Hackathons

Company Overview