[Remote] Content Marketing Manager, Blog

Note: The job is a remote job and is open to candidates in USA. Designit is a company focused on crafting a better future through creativity. The Content Marketing Manager will support the Microsoft Cloud Marketing Blog and Social, developing and executing data-driven content strategies to engage customers and drive KPIs across multiple blog properties.

Responsibilities

• Plan, develop, and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs across multiple blog properties to drive KPIs and customers into the marketing funnel
• Ensure all blog content (new and maturing posts) adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize the blog’s visibility
• Partner with product marketing, integrated marketing, brand, SEO, and PR/corporate comms teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs
• Own and maintain the blog editorial calendar, ensuring consistent and timely publishing that supports key initiatives and themes. Facilitate planning meetings with product marketing teams to source, schedule, and align content
• Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics. Research industry trends, competitors, popular topics, and target audiences to help product marketing craft or refine their blog content strategies
• Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices. Build trust with both clients and internal stakeholders and articulate strategy, performance, and recommendations
• Partner with blog team coordinators reviewing content to optimize customer journeys, align with strategic blogging best practices, and staging in content management systems (CMS). Delegate and distribute workload to ensure blogs meet publishing timing and SLAs
• Partner with the platform team on blog and content management system’s layout, design, content tagging and taxonomies, platform improvements, SEO strategies, and user experience optimization. Coordinate to ensure website functionality and flag technical issues

Skills

• 4 – 6 years of experience in content marketing or content strategy
• Minimum of 3 years of experience in digital marketing or editorial publishing
• Ability to track, analyze, and report on content performance and make data-driven recommendations (experience with Adobe Analytics, Google Search Console, Power BI, or Microsoft Clarity reporting tools preferred)
• Excellent verbal and written communication, critical thinking, and presentation skills
• Knowledge of content management systems (WordPress, Adobe Experience Manager, etc)
• Familiarity with Microsoft SharePoint, Word, PowerPoint, Excel, Teams, and Outlook
• Experience with tech brands and cloud computing
• Enterprise client-facing and customer service experience is a plus

Benefits

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur, and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely.

Company Overview

• Designit makes product-service experiences, making business transformation happen. It was founded in 1992, and is headquartered in Madrid, Madrid, ESP, with a workforce of 501-1000 employees. Its website is http://www.designit.com.

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