Newsletter Infrastructure & Conversion Optimization Specialist (Kit / Email Systems)
Newsletter Infrastructure & Conversion Optimization Specialist (Kit / Email Systems) Excellent. This is a *very* hireable brief. You’re going to attract the right operator with this. Below is a
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founder-to-operator
voice, scoped exactly to your needs, budget, and working style. You can copy/paste this as-is. After the posting, I’ve included
screening questions
and a
short optional test task
that will quickly separate real builders from “tool tinkerers.” --- ## UPWORK JOB POST (COPY / PASTE) ###
Title
Newsletter Infrastructure & Conversion Optimization Specialist (Kit / Email Systems)
Overview
I’m a writer and strategist building a high-quality B2B newsletter brand. What I am
not
good at — and don’t want to be — is the infrastructure side of email tools, landing pages, confirmation flows, and conversion optimization. I’m looking for an experienced
email systems operator
who can:
- Audit my current Kit setup
- Optimize the subscriber journey end-to-end
- Clean up friction, confusion, and dead ends
- Build something simple, durable, and future-proof This starts as a
one-time project
, with the likelihood of
periodic check-ins
as the newsletter grows. Current Stack
- Kit (ConvertKit) — primary platform
- Newsletter landing page
- Double opt-in flow
- Public archive of past issues No website. No complicated funnel. Clean fundamentals done right. What I Need Help With (Scope) Phase 1 – Audit & Recommendations** • Review my current Kit setup:
- Landing page settings
- Incentive / confirmation flow
- Archive access
- Subscriber experience
- Identify friction, confusion, or missed conversion opportunities
- Propose a clean, future-proof structure (written + Loom walkthrough) Phase 2 – Execution
- Implement approved changes directly in Kit
- Optimize:
- Landing page UX & copy flow
- Confirmation → archive experience
- Settings for returning subscribers
- Structural decisions that won’t break as the list grows
- Document what was done and why (brief, clear) Phase 3 – Light Future-Proofing
- Set things up so future tools (Notion, Typeform, Zapier, etc.) can plug in later
- No over-engineering — just smart defaults How We’ll Work
- I approve direction → you execute
- Communication via email or arenaflex Chat
- Back-and-forth as needed, clear ownership What I’m Looking For You are:
- Comfortable owning email infrastructure, not just clicking buttons
- Opinionated *in a helpful way* (you can explain tradeoffs)
- Focused on
clean architecture
, not hacks
- Someone who thinks “how will this age in 6–12 months?” You’ve likely:
- Built or optimized newsletter systems before
- Worked inside Kit / ConvertKit extensively
- Helped creators or founders simplify their stack What I’m NOT Looking For
- Agencies
- General VAs
- People who need step-by-step instructions
- Over-engineers who want to rebuild everything To Apply Please answer the questions below clearly and concisely. SCREENING QUESTIONS 1.
Describe a newsletter or email system you’ve optimized.
What was broken, and what did you improve? 2.
How do you think about “future-proofing” an email system
without over-engineering it? 3. Are you comfortable
executing directly inside Kit
after approval? Apply tot his job Apply tot his job Apply To this Job