Content Manager
NMI is looking for a Content Manager to lead the development and execution of the company's content strategy as we continue to grow our leadership position in embedded payments and fintech.
This role owns content across the full spectrum, from strategic thought leadership to practical, product-led content. You will help define how NMI shows up to its core audiences, including ISOs, banks, payments professionals, ISVs and developers, ensuring our content educates, engages and builds credibility and trust. Success will be measured not only by output, but by impact: audience engagement, message clarity and contribution to broader go-to-market goals.
The ideal candidate is both a strong writer and a strategic thinker. You are comfortable owning a content calendar, collaborating cross-functionally, working with agencies and subject matter experts, and experimenting with new formats and channels.
Responsibilities and duties
- Own and develop NMI's content strategy, ensuring alignment with business goals, objectives and go-to-market priorities.
- Define editorial priorities and build and manage the editorial calendar, aligning content to support key themes, campaigns, launches and integrated marketing programs.
- Lead the creation of high-quality content across formats, including website copy, blogs, thought leadership, whitepapers, ebooks and case studies
- Set the standard for how complex payments and fintech topics are communicated, ensuring clarity and consistency across audiences, including ISOs and payments professionals as well as technical stakeholders.
- Establish NMI's presence in external, audience-relevant platforms and communities, including payments and fintech channels as well as developer-focused spaces such as Substack, Reddit, GitHub discussions and other relevant industry forums.
- Partner closely with product, engineering, and subject matter experts to produce credible, accurate content, including technical blog content when appropriate.
- Collaborate with cross-functional teams and external agencies, influencing content direction and ensuring alignment.
- Act as the senior editorial authority, setting tone of voice, writing and reviewing high-impact content, and ensuring quality and brand consistency.
- Measure content performance and engagement metrics, conduct content audits, and use insights to refine strategy, formats and distribution.
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