Remote Customer Marketing Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Customer Marketing Manager - REMOTE. In this crucial role, you will spearhead our customer marketing strategy focused on enhancing growth throughout the post-sale lifecycle. By designing and executing targeted programs, you will contribute to increasing customer engagement and product adoption, all while working closely with various teams such as Sales and Customer Success. This high-impact position demands creativity and analytical skills to drive measurable results in customer retention and revenue growth. Accountabilities

• Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities.
• Partner with Sales and Customer Success to prioritize and develop coordinated expansion plays.
• Collaborate with Product Marketing to enhance bundling strategies and value propositions.
• Drive measurable expansion pipeline from marketing-sourced and influenced programs.
• Architect personalized lifecycle programs using behavioral triggers and customer milestones.
• Execute multi-channel campaigns across email, digital, and in-product messaging.
• Align messaging across customer onboarding, adoption, renewal, and expansion stages.
• Establish scalable journey frameworks balancing automation and personalization.
• Identify and respond to risk signals for customer success.
• Develop targeted interventions for retention and recurring revenue protection.
• Define and track KPIs for customer marketing programs.
• Partner with Marketing Operations for accurate reporting within Salesforce and Marketo.
• Implement a test-and-learn framework to optimize programs continuously.
• Manage customer reviews across third-party platforms.
• Pilot AI-driven approaches for personalization and campaign optimization.
• Introduce innovations to increase efficiency and customer engagement.

Requirements

• 5–8 years of experience in B2B SaaS marketing focused on customer marketing.
• Proven success in driving revenue-impacting expansion programs.
• Experience partnering with Sales and Customer Success teams.
• Strong proficiency in behavioral and intent-based targeting.
• Hands-on experience executing integrated multi-channel campaigns.
• Familiarity with Salesforce, Marketo, and customer intelligence platforms.
• Analytical mindset with a focus on experimentation and measurable outcomes.

Benefits

• Generous time off programs.
• Medical/dental coverage and retirement plans.
• Parental leave for all family types.
• Job shadowing and coaching opportunities.
• Tuition reimbursement for continued education.
• Remote-first and flexible work schedule.
• Monthly stipend for home office improvements.
• Corporate wellness and mental health care programs.
• Summer Fridays with reduced hours.

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job