SEO/SEM & AI Search Specialist

About Courser Courser accelerates the growth of IT service provider companies. We forge dynamic partnerships, leveraging our values of Teamwork, Service, Growth-Mindedness, Trust, and Innovation to deliver impactful solutions and phenomenal customer experiences. If you thrive in a fast-paced IT environment, join our rapidly expanding team and contribute to our ongoing success. SEO/SEM & AI Search Specialist We are seeking a highly analytical and forward-thinking SEO/SEM & AI Search Specialist to drive organic and paid search performance across COURSER's portfolio of brands. This role will be responsible for optimizing visibility across traditional search engines as well as emerging AI-driven search and discovery platforms, ensuring COURSER remains competitive as search behavior evolves. The ideal candidate brings a strong foundation in SEO and SEM best practices, hands-on experience managing paid search campaigns, and a curiosity for how AI-powered search, large language models, and generative results are reshaping how buyers discover solutions. This role will coordinate with Pronto (website/hosting partner) for SEM campaign management while owning strategy and performance accountability.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute on-page, technical, and off-page SEO strategies across multiple geographic brands
• Conduct keyword research and competitive analysis to identify ranking opportunities
• Optimize website content, meta tags, schema markup, and internal linking structures
• Address technical SEO issues including site speed, Core Web Vitals, indexing, and crawlability
• Monitor and improve domain authority through strategic link building initiatives Local SEO & Google Business Profile
• Manage and optimize Google Business Profiles across all COURSER geographic locations
• Develop local SEO strategies to improve visibility in local pack rankings
• Coordinate GBP posts, reviews management, and citation consistency
• Monitor local search performance metrics (impressions, actions, direction requests) SEM & Paid Search Management
• Own paid search strategy and performance across Google Ads campaigns
• Coordinate with Pronto SEM team on campaign execution, bidding, and optimization
• Manage keyword targeting, negative keywords, and ad copy testing
• Optimize landing pages for Quality Score and conversion rate improvement
• Monitor ROAS, cost per MQL, and budget allocation across geos AI Search & Generative Engine Optimization (GEO)
• Monitor COURSER brand visibility in AI search platforms (ChatGPT, Perplexity, Google AI Overviews)
• Develop and implement Generative Engine Optimization (GEO) strategies
• Structure content for AI retrieval and citation optimization
• Implement llms.txt files and AI-friendly content formatting
• Stay current on evolving AI search trends and adapt strategies accordingly Analytics & Reporting
• Track organic traffic, keyword rankings, and conversion metrics via Google Analytics and Search Console
• Report on paid search performance including ROAS, CPC, CTR, and cost per MQL
• Provide actionable insights and recommendations to improve search visibility and ROI
• Conduct regular competitive analysis and market opportunity assessments Qualifications
• 3-5 years of experience in SEO, SEM, or search-focused digital marketing roles
• Hands-on experience managing Google Ads campaigns and SEO initiatives
• Strong technical SEO skills (site audits, schema markup, Core Web Vitals)
• Experience with local SEO and Google Business Profile optimization
• Proficiency with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog)
• Strong analytical skills with Google Analytics and Search Console expertise
• Ability to manage multiple brands and priorities in a fast-paced environment Preferred Skills
• Experience in B2B marketing; MSP or IT services experience strongly preferred
• Familiarity with AI-driven search trends, generative search, and LLM optimization
• Experience managing multi-location or franchise SEO strategies
• Experience coordinating with external agencies on SEM execution
• Understanding of content marketing and its relationship to search performance
• Bachelor's degree in Marketing, Business, Communications, or a related field Why You'll Love Working Here At COURSER, we prioritize the personal and professional development of our employees. We offer best-in-class training, mentorship, and clear self-promotion paths to help you grow. We foster a culture of innovation and encourage challenging the status quo. With teams located across the country, we leverage a wealth of knowledge and a collaborative spirit, eager to share and grow together. Benefit Highlights
• Competitive benefits package, including medical, dental, vision, and life insurance
• 401k match
• Unlimited vacation time* • Paid sick time
• 10 Holidays including your Birthday and a Floating Holiday!
• Healthy Lifestyle reimbursement
• Amazon Prime reimbursement
• 40 Hours for Volunteer Time
• Paid pa

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