Ad Sales Representative – Direct Advertiser Account Manager
Accenture is a leading global professional services company, and they are seeking an Ad Sales Representative to manage a portfolio of digital advertising clients. The role involves delivering consultative account management, optimizing campaigns, and providing data-driven insights to drive measurable business outcomes.
Responsibilities
- Manage a high volume of new and existing direct advertiser accounts
- Retain and grow revenue within assigned accounts through consultative engagement
- Establish, track, and optimize advertising goals and KPIs (CPA, ROI, ROAS, CPC, etc.)
- Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues
- Translate performance data into compelling insights and actionable recommendations
- Execute upsell, cross-sell, and activation strategies for existing and new accounts
- Build and maintain strong relationships through proactive outreach (calls, emails, cadence meetings)
- Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools
- Collaborate cross‑functionally with Sales, Product, and Operations teams
- Stay current on digital advertising trends, competitive insights, and best practices
Skills
- Manage a high volume of new and existing direct advertiser accounts
- Retain and grow revenue within assigned accounts through consultative engagement
- Establish, track, and optimize advertising goals and KPIs (CPA, ROI, ROAS, CPC, etc.)
- Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues
- Translate performance data into compelling insights and actionable recommendations
- Execute upsell, cross-sell, and activation strategies for existing and new accounts
- Build and maintain strong relationships through proactive outreach (calls, emails, cadence meetings)
- Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools
- Collaborate cross‑functionally with Sales, Product, and Operations teams
- Stay current on digital advertising trends, competitive insights, and best practices
- 1 year of Digital Marketing, Sales, and/or Account Management experience
- Experience working with digital advertising campaigns or online ad platforms
- Strong analytical skills with the ability to interpret and apply performance data
- Excellent written, verbal, and presentation communication skills
- Experience interfacing directly with clients, partners, or stakeholders
- Ability to manage multiple priorities in a fast-paced environment
- Proficiency with Office Suite, Google Workspace, and CRM tools
- Experience in advertising technology, digital media, SaaS, or ad platforms
- Experience managing campaigns on platforms such as Meta, Google, Pinterest, X, Snapchat, or similar
- Familiarity with marketing funnels, attribution modeling, and advertising KPIs
- Salesforce experience for pipeline and account management
- Strong storytelling skills using data and performance insights
Benefits
- Medical
- Dental
- Vision
- Long-term disability coverage
- A 401(k) plan
- Paid time off
Company Overview