Assistant Planner, Integrated Media Strategy - Honda National
RPA is an independent advertising agency that prioritizes a People First philosophy. They are seeking an Assistant, Integrated Media Planner to support the development and optimization of integrated media campaigns for Honda model launches across various channels.
Responsibilities
- Assist in formulating and compiling integrated media recommendations across digital and traditional channels
- Support digital strategy development and the management of digital media buys, in addition to broader media plan support
- Help execute, manage, and optimize campaigns across channels, including digital
- Support campaign tracking, pacing, and performance reporting
- Prepare weekly and monthly reporting (flowcharts, competitive reports, digital performance summaries, etc.)
- Compile and review syndicated research and ongoing reports to inform planning and optimization
- Train, support and manage interns
- Collaborate with cross-channel partners to support cohesive, integrated plans
Skills
- Highly detail-oriented with strong organization and multitasking skills
- Strong communication skills and the ability to thrive in a fast-paced environment
- Advanced proficiency in Excel and PowerPoint (pivot tables and vlookups)
- Comfort working with numbers, media math, and performance data
- Ability to interpret research and analyze data across channels, including digital
- Interest in gaining hands-on experience with digital media planning and buying within an integrated team environment
- Experience with syndicated research tools (Nielsen, Arbitron, MRI) is a plus
- Strategic thinker who can juggle multiple assignments and shift priorities quickly
Company Overview
Company H1B Sponsorship