Analyst, Business Analytcis
Hearts & Science is a data-driven marketing agency that focuses on providing real-time insights to inform brand strategies. The Analyst in Business Analytics will execute measurement plans, produce campaign reports, and develop dashboards while collaborating with planning and investment teams to optimize media plans and budgets.
Responsibilities
- Executing the measurement plan
- Production of campaign reports and analyses according to measurement plans
- Development of dashboards in data visualization tools such as Datorama and Tableau
- On-going data QA to ensure data used for reporting and analysis is accurate
- Development of observations and actionable insights around campaign results
- Data storytelling of results and analyses in presentation decks/slides
- Presenting reports and proposals to clients during monthly and weekly phone calls
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
- Keep in front of industry trends and developments by engaging in training
Skills
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution
- Stellar communication skills
- Comfortable working in ambiguous situations
- A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Company H1B Sponsorship