Marketing & Advertising Coordinator
Too Lost is a music and technology company providing SaaS solutions for independent music rights holders. The Marketing & Advertising Coordinator will be responsible for planning, executing, and optimizing digital advertising campaigns to drive platform growth, brand identity, and user acquisition.
Responsibilities
- Monitor campaign delivery, pacing, and spend to ensure alignment with assigned budgets
- Report daily, weekly, and monthly on performance data across Google Ads, Meta, LinkedIn, and other paid platforms to track user sign-ups and platform retention
- Maintain a standardized reporting dashboard tracking impressions, clicks, CTR, CPC, and CPA
- Verify data accuracy to ensure we are effectively reaching our core various audiences
- Prepare summaries and insights for internal performance reviews and strategy discussions
- Conduct regular health checks to ensure campaigns are active, optimized, and performing against key goals
- Provide actionable recommendations to improve efficiency, engagement, and ROI across campaigns
- Execute A/B testing on ad copy, creatives, and targeting parameters that highlight our technology features and distribution tools
- Collaborate with the Marketing Manager to analyze keyword trends and inform content and audience strategies
- Troubleshoot delivery issues, performance drops, or other platform-related challenges
- Work with the Marketing Manager on event planning and quantifying events
- Support the Marketing Manager in reviewing and editing press releases regarding company milestones and product updates
- Assist in preparing promotional content or ad copy to support product launches
Skills
- 1+ years of experience in digital marketing or advertising analytics, preferably in music, entertainment, or tech with a more strategic approach to ads
- Proficiency in Google Ads, Meta Ads Manager, and related analytics tools; certifications are a plus
- Strong organizational skills with attention to detail
- Excellent written and verbal communication abilities
- Comfortable working independently and collaboratively within a small, fast-moving team
- Analytical thinker with strong problem-solving skills and an eagerness to learn
Benefits
- Competitive salary and benefits
Company Overview