Director - Marketing Analytics and Insights (Remote, MA, US)

Location: Home-based, United States Position Summary: As the Director of Marketing Analytics and Insights at Bentley, you will be the driving force behind our global marketing data strategy. You won't just analyze data; you'll transform it into a strategic asset that fuels our growth. Reporting to the Sr. Director of Marketing Operations, you will lead a talented team to uncover actionable insights, optimize our marketing performance, and partner with executive leadership to shape the future of our customer engagement and operational efficiency. Responsibilities:

• Shape Our Data-Driven Future: Define and execute a forward-thinking analytics vision for our marketing organization, ensuring your strategy directly aligns with our core business objectives.
• Measure What Matters: Develop and implement a comprehensive measurement framework to demonstrate the ROI of all marketing initiatives, from campaign effectiveness to customer lifetime value. You will oversee the creation and maintenance of marketing dashboards that provide real-time, actionable insights.
• Be the Voice of the Data: Translate complex data into compelling stories and actionable recommendations for our executive team and other stakeholders. Your insights will be crucial for strategic decision-making.
• Champion Data Literacy: Collaborate with leaders in Product, Sales, and Finance to foster a data-first culture. You will work to establish shared data definitions and empower teams across Bentley with self-service analytics capabilities.
• Lead and Inspire: Mentor and lead a team of 2-3 marketing analytics professionals, fostering their growth and guiding them to deliver exceptional results.
• Drive Innovation with Advanced Analytics: Harness the power of machine learning, predictive modeling, and customer segmentation to uncover new opportunities and optimize our marketing strategies.
• Advanced analytics: Leverage machine learning, predictive modeling, and customer segmentation to optimize marketing strategies.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

Qualifications:

• 10+ years of experience in marketing analytics, business intelligence, or a related field.
• Proven track record of partnering with marketing leadership to optimize spend and demonstrate ROI.
• Hands-on experience with enterprise-level marketing automation platforms (e.g., Marketo, HubSpot), analytics tools (e.g., Google Analytics), and CRMs (e.g., Salesforce).
• Demonstrated experience in leading and developing a team of analysts.
• Expertise in data analysis and visualization, with proficiency in tools such as SQL, Python, R, or advanced Excel.
• Strong knowledge of statistical analysis, modeling techniques, and A/B testing.
• Excellent communication and presentation skills, with the ability to convey complex data stories to both technical and non-technical audiences.
• Exceptional problem-solving skills and a critical-thinking mindset.
• Experience leading the adoption of AI-driven analytics tools preferred.
• Experience in a B2B or software industry context preferred.

What We Offer:

• A great Team and culture – please see our colleague video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
• An attractive salary and benefits package.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

About Bentley Systems Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com Equal Opportunity Employer: Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Y Apply tot his job Apply To this Job