Lead Creative Producer
Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.
SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.
We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.
Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.
In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.
We’re looking for a Lead Creative Producer to drive the development of high-impact ad creatives across Meta, TikTok, and Google. You’ll work closely with our UA team to deliver static and video ads that meet critical performance KPIs (CR, CPA, ROAS). This is a hands-on role combining creative execution, AI-augmented workflows, and performance analysis. You’ll contribute to creative strategy, increase production velocity, and ensure consistent delivery of top-performing assets that scale through testing and iteration.
Your main tasks will be
- Creative Direction & Delivery - Lead and optimize the full creative production process for UA ads across Meta, TikTok, and Google - Ensure timely, high-quality delivery of static and video creatives that meet or exceed performance benchmarks - Define and evolve creative direction in partnership with UA, internal design and AI teams - Leverage AI tools for creative ideation, asset variation, editing support, and workflow acceleration
- Team Leadership - Directly manage and mentor a team of Creative Producers, supporting their growth, output, and performance - Promote AI literacy within the team and embed AI-assisted tools in the daily creative pipeline - Review and approve creative concepts and outputs before launch
- Performance Ownership - Analyze creative performance across all key metrics (CR, CPA, ROAS) and iterate quickly based on results - Launch new creative initiatives and experiments aimed at improving conversion rates throughout the funnel - Use AI-powered analytics and dashboards to identify patterns, insights, and testing opportunities
- Cross-Functional Collaboration - Serve as the Single Point of Contact for all UA creative needs - Manage inbound creative requests, oversee pipelines, and align stakeholders on priorities
- Creative Partnerships & Innovation - Identify and onboard external creative partners (freelancers, studios, AI-powered content providers) as needed - Negotiate contracts, manage vendor relationships, and ensure cost-effective production
- Process & Strategy - Own quarterly production plans and creative testing roadmaps - Drive experimentation using both traditional and AI-enhanced formats, with a focus on CR improvement and velocity - Ensure consistent use of production tools, asset tracking systems, and reporting frameworks - Regularly analyze market trends and competitor ads to inform creative strategy, using AI-based trend analysis tools where applicable
We expect from you
- 7+ years of experience in performance marketing creative production, with a focus on Meta, TikTok, and/or Google
- Strong understanding of UA metrics (CR, CPA, ROAS) and how creative impacts performance
- Proven experience driving measurable business impact — increasing revenue, ROAS, or conversion rates through creative testing, production, and optimization
- Proficiency with AI tools for creative production, optimization, testing, and automation (e.g., ChatGPT, Claude, N8N, Replicate, Lovable, etc.)
- Proven experience managing a creative team delivering high-volume, high-performance assets
- Excellent organizational, communication, and stakeholder management skills
- Creative intuition + data mindset — you know how to balance storytelling with performance
- Experience working with design teams, video editors, and performance marketers
What do we offer:
- REMOTE OPPORTUNITY to work full time;
- Vacation 28 calendar days per year;
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
- Bonuses up to $5000 for recommending successful applicants for positions in the company;
- 50% payment for professional training, international conferences and meetings;
- Corporate discount for English lessons;
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.