ABM (Account-Based Marketing) Associate
Via is using technology to transform transportation around the world, and they are seeking an ABM (Account-Based Marketing) Associate to support their growth by generating meaningful engagement with top prospects and customers. The role involves creating account plans, conducting research, and engaging with key accounts to articulate the value of Via's transit solutions.
Responsibilities
- Generate engagement and foster relationships with key accounts through multi-channel outreach
- Research accounts and individuals within those accounts
- Become an expert on Via’s product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right time
- Manage your own pipeline using our CRM tools and tech stack, with an eye towards prioritizing high value opportunities and improving processes for scalability
- Meet and exceed monthly and quarterly goals by consistently staying on top and ahead of quotas and KPIs
Skills
- Minimum of 0-3 years of experience
- Background in ABM, B2B marketing, or as a BDR/SDR
- Excellent written and verbal communicator
- Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment
- Hungry to learn; you are excited to get to know the transit industry, the Via buying audience, and our product portfolio; you receive and implement feedback well
- Organized and independent; you're both an individual contributor and a team player
- Passionate and resilient; you're not deterred by setbacks and enjoy the process of building relationships over time
- Analytical: able to track campaign-related data and use it to improve campaigns
Benefits
- Free medical plans
- 401K matching
Company Overview