Marketing Specialist
Scotsman Guide is a trusted resource for mortgage professionals and real estate investors, seeking a Marketing Specialist to enhance their marketing efforts. The role involves building partnerships, driving magazine subscriptions, and supporting rankings growth within the real estate finance space.
Responsibilities
- Identify, pursue, and onboard new partners that align with our audiences
- Build and strengthen relationships with mortgage industry associations to drive paid subscriptions, sponsorships, rankings participation, and Lender Search engagement
- Support the rankings team with participant outreach, submission coordination, and list creation
- Track and evaluate partnership performance and campaign metrics, optimizing to improve results
- Plan and execute co-branded marketing initiatives-sponsored content, email campaigns, webinars, exclusive promotions, and more
- Collaborate with internal marketing team members to carry out key initiatives and cross-functional projects
- Support programs such as Lender Search promotion, rankings coordination, and subscriber growth
Skills
- Hands-on proficiency across the modern marketing stack - SEO tools, CRM, website analytics, email marketing platforms, and creative software
- A revenue-focused mindset
- Sharp written and verbal communication skills
- The ability to manage multiple projects and deadlines without losing quality or momentum
- The confidence to make decisions independently, prioritize without constant direction, and own your work
- Strong relationship-building instincts - you work well with partners, vendors, and internal teams
- Working proficiency with SEO tools (SEMrush, Moz, or equivalent) and GA 4
- Experience with CRM platforms such as HubSpot or Salesforce
- Adobe Creative Cloud skills across InDesign, Photoshop, or Illustrator
- A background in B2B marketing - experience in mortgage or RE investment is a plus
Benefits
- Matching 401(k)
- Benefits include health, dental, vision, disability and life insurance, FSA, HSA, and voluntary coverage options
- Employee Assistance Program and work/life balance culture
- Paid time off
- 9 Paid Holidays and 1 floater holiday
- Milestone recognition
Company Overview