Marketing Platform Specialist
Western Health Advantage is seeking a detail-oriented and tech-savvy Marketing Platform Specialist to support the execution and optimization of their digital marketing initiatives. This role is responsible for managing marketing technology platforms, building and deploying campaigns, and ensuring high-quality, data-driven communication across channels.
Responsibilities
- Build, test, and deploy email and SMS campaigns using Salesforce Marketing Cloud (SFMC) or similar platforms
- Create and manage audience segmentation to support targeted and lifecycle campaigns
- Conduct quality assurance (QA) testing to ensure accuracy, personalization, and deliverability
- Monitor campaign performance and report on key metrics to support continuous improvement
- Manage campaign workflows and calendars to ensure timely, accurate execution aligned with business priorities
- Maintain and update website content using Sitecore CMS
- Ensure content accuracy, formatting, brand consistency, and proper tagging
- Support SEO best practices and campaign-specific landing pages
- Support daily administration of marketing technology platforms, ensuring system functionality and data integrity
- Troubleshoot campaign and platform issues; escalate as needed
- Maintain reporting dashboards for ongoing campaign performance tracking
- Document workflows, processes, and campaign procedures to support consistency and onboarding
- Support digital marketing initiatives across email, SMS, web, and social channels
- Ensure all campaigns meet brand standards, audience requirements, and regulatory guidelines
- Stay current on platform enhancements and marketing technology trends to improve execution
Skills
- Associate's or Bachelor's degree in Marketing, Communications, Information Technology, Business, or related field
- 1–2 years of experience in marketing operations, digital marketing, or marketing technology
- Experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms
- Experience building and deploying email campaigns
- Familiarity with audience segmentation and data management principles
- Experience working within a content management system (CMS)
- Strong attention to detail with a quality assurance mindset
- Effective time management and ability to manage multiple priorities in a fast-paced environment
- Ability to learn new platforms quickly and work independently
- Strong organizational and communication skills
- Ability to analyze and interpret campaign performance data
- Experience with Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms
- Basic understanding of HTML/CSS
Company Overview