US Consumer Audio & Accessories Strategy Lead

About the position Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This, in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers. Our US Consumer organization collaborates with our channel partners to seek new opportunities, develop account plans, and execute programs to drive business development. In this position, you will partner internally and externally to formulate, present, and implement strategies and initiatives to grow the business with our top consumer retail partners. You will leverage your deep understanding of the industry and the audio and accessories product mix to respond to new market challenges, address risks, maximize opportunities, and create momentum that impacts individual accounts and builds upon Apple’s growth within the reseller channel. Through your deep relationship building skills and passion for solution-based selling, you will collaborate with our partners to define opportunities and develop growth plans, resulting in industry leading customer experiences and expanded adoption of the Apple ecosystem. DESCRIPTION In this hybrid role, you will focus on both building long-term strategic initiatives and near-term execution to run the business on a daily basis. Your role will include: - Market Knowledge: Have a deep understanding consumer trends and partner capabilities, identify and articulate opportunities, build a strategic vision, and then directly support cross-functional teams to build each initiative from the ground up - Opportunity Development: Analyze business opportunities and develop innovative initiatives that promote Apple Audio & Accessories sales growth with our US Consumer Retail business partners - Trend Monitoring: Monitor market trends and changes in dynamics that create new opportunities and challenges for Apple to pursue - Strategic Vision: Create strategic visions that encompass each of our partners to help focus and prioritize our efforts to drive sales performance across the Consumer channel - Idea Creation: Propose new ideas, partnerships, and concepts that transcend the customer experience - Business Case Building: Develop narratives supported with data to justify proposed deals to senior management both internally and externally - Partner Programs: Negotiate with channel partners to secure long-term strategic programs and quarterly demand generation deals that deliver desired market and financial results - Day-to-Execution: Partner with the US Account teams identify meaningful sales actions that have an immediate impact on attaining weekly and quarterly growth objectives for the company - Launching Products: Lead new product introductions for Apple Audio and Accessories products from end-to-end ensuring flawless planning, execution and post launch measurement and tracking - Cross-functional Collaboration: Continuously collaborate with internal partners including the US Account teams, Channel Sales Operations, Marketing, Services, Digital, Legal and Sales Finance

Responsibilities

• Market Knowledge: Have a deep understanding consumer trends and partner capabilities, identify and articulate opportunities, build a strategic vision, and then directly support cross-functional teams to build each initiative from the ground up
• Opportunity Development: Analyze business opportunities and develop innovative initiatives that promote Apple Audio & Accessories sales growth with our US Consumer Retail business partners
• Trend Monitoring: Monitor market trends and changes in dynamics that create new opportunities and challenges for Apple to pursue
• Strategic Vision: Create strategic visions that encompass each of our partners to help focus and prioritize our efforts to drive sales performance across the Consumer channel
• Idea Creation: Propose new ideas, partnerships, and concepts that transcend the customer experience
• Business Case Building: Develop narratives supported with data to justify proposed deals to senior management both internally and externally
• Partner Programs: Negotiate with channel partners to secure long-term strategic programs and quarterly demand generation deals that deliver desired market and financial results
• Day-to-Execution: Partner with the US Account teams identify meaningful sales actions that have an immediate impact on attaining weekly and quarterly growth objectives for the company
• Launching Products: Lead new product introductions for Apple Audio and Accessories products from end-to-end ensuring flawless planning, execution and post launch measurement and tracking
• Cross-functional Collaboration: Continuously collaborate with internal partners including the US Account teams, Channel Sales Operations, Marketing, Services, Digital, Legal and Sales Finance

Requirements

• Typically requires a minimum of 12 years of related experience
• Background in business planning, retail strategy, business development, strategic project management, and/or similar function developing channel growth strategies with partners
• In-depth understanding of retail store, merchandising, inventory management, and sales operations
• Deep expertise and experience with audio and accessories products
• Significant industry knowledge with broad-scale understanding of the consumer and channel reseller markets (e.g., customer profiles, trends, challenges, opportunities, competitive landscape, etc.)
• Outstanding communication, presentation, and storytelling skills
• Passion for Apple technology with the curiosity to uncover business, resilience to manage ambiguity, and drive for results
• Ability to analyze trends, develop insights, and identify opportunities to create solutions and accelerate business growth
• Excellent collaboration and relationship building skills with the ability to influence cross-functionally, navigate partner organizational structures, and lead complex negotiations
• Laser-focus on customers and partners
• Bachelor’s degree or equivalent experience

Nice-to-haves

• MBA is a plus
• Strategic thought leadership to inspire and influence across various levels and functions
• Forward-thinking approach and tenacity to drive what matters
• High level of integrity, trust, and accountability to do what’s right

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