Marketing Manager - Industry & Solutions
About the job
About Us
Premier NX is a global leader in providing BPO, KPO, ITO, and consultative services to clients across industries. With expertise spanning CX, DX, and IT Operations, our Technology Practice delivers transformative solutions that drive business value.
About the Role
Premier NX is looking for a versatile, high-impact Marketing Manager (Generalist) to spearhead our industry-focused marketing efforts. You aren't just a digital marketer; you are a strategic "Industry Marketer" who understands how to bridge the gap between complex B2B services and the specific pain points of mid-market leaders.
Your mission is to help companies get "unstuck" from the "Muddy Middle" by positioning our tech-enabled enterprise capabilities across our core service pillars. You will own the end-to-end marketing lifecycle for specific target industries—including Food & Beverage, Financial & Insurance, healthcare, and Wellness—driving both brand authority and inbound demand.
Core Responsibilities
- Industry & Product Marketing: Develop deep subject matter expertise in our target verticals. Translate Premier NX’s service pillars into compelling value propositions that resonate with B2B decision-makers.
- Portfolio Strategy: Manage the "marketing mix" for our suite of services, ensuring consistent messaging across different buyer personas and industry segments.
- Demand Generation & Inbound: Design and execute multi-channel campaigns (email, SEO, SEM) to drive high-quality inbound leads and nourish the sales pipeline.
- Content Strategy & Social Proof: Lead the creation of high-value content, including white papers, case studies, and "social proof" assets that demonstrate our success in helping companies scale.
- Social Media & Brand Presence: Manage the Premier NX professional social presence, focusing on LinkedIn to build thought leadership and community engagement within our target industries.
- Sales Enablement: Create the toolkits, pitch decks, and collateral necessary for the sales team to effectively communicate our "unstuck" POV to mid-market prospects.
Candidate Requirements
- Experience: 5+ years of B2B marketing experience, with at least 3 years specifically marketing to the U.S. market (or 5 years within the broader North American market).
- Industry Expertise: Proven track record in "Industry Marketing"—you know how to speak the language of specific sectors (e.g., Financial Services, Healthcare, or Wellness).
- Marketing Depth: Strong proficiency in product marketing (positioning/messaging) and portfolio marketing (managing multiple service lines).
- Technical Skillset: Hands-on experience with demand generation, content strategy, and social media management. Familiarity with Zoho CRM and HubSpot (specifically for forms/lead capture) is a major plus.
- B2B DNA: A deep understanding of the B2B buying cycle, long-form sales lead times, and account-based marketing principles.
- Communication: Exceptional writing and storytelling skills; ability to take complex tech-enabled services and make them human-centered and accessible.
- Location: Must be based in Canada and capable of working effectively in North American time zones.
Why Premier NX?
- At Premier NX, we thrive on helping mid-market companies achieve enterprise-level results. We value agility, human-centered solutions, and a strategic approach to growth. This role offers the opportunity to be a primary architect of our market presence in North America.