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Programmatic Buyer, Digital Media - LTE

Work from home Full-time role Hiring

This a Full Remote job, the offer is available from: United States Division Information Spectrum Brands’ global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results. Job Summary This is a full-time limited term employment (LTE) position anticipated to last for 6 months. Immediate start date. Join Spectrum Brands (NYSE: SPB), a multi-billion dollar global Consumer Packaged Goods (CPG) powerhouse with a portfolio of powerful, globally recognized brands. We are currently seeking a remote Digital Media– Programmatic Buyer. In this role you will execute strategies for programmatic media buying and direct IO buys for awareness media. Your primary focus will include creating, optimizing, and reporting programmatic media campaigns to drive success for our CPG brands. You will work closely with cross‑functional teams and channel leads to achieve brand KPIs within the evolving landscape of programmatic media. This is a remote, in‑house media buying role. Primary Duties & Responsibilities (80%) Programmatic Media Campaign Management

  • Paid Advertising: Lead the buy strategy, execution, and optimization of paid media advertising campaigns focused on CTV, programmatic, and direct media buying (display, streaming audio, online video, connected/streaming TV, native).
  • Media Planning & Optimization: Develop channel recommendations and lead optimization efforts for programmatic platforms including OLV/STV, DOOH, Audio, display, and emerging programmatic environments. Concentration in OLV/STV and display. Deliver plan to internal teams for feedback and approval.
  • Performance Analysis: Regularly analyze and report on CTV- and programmatic-specific KPIs. Collaborate with internal team to help provide key insights for wrap reports.
  • Audience Planning: Identify, size, and scale new target audiences to drive growth across awareness and consideration phases within the programmatic ecosystem.
  • Media Testing: Implement testing for targeting, bidding, and platform strategies, applying learnings to optimize performance and identify growth opportunities.
  • Creative Testing: Implement creative testing frameworks, delivering insights and recommendations to stakeholders.

(20%) Other

  • Financial Management: Work with internal team to implement budgets and pacing for campaigns, ensuring accuracy and transparency.
  • Documentation: Maintain structured, consistent documentation related to plans, budgets, and timeline evolution.
  • Relationship Building: Foster strong relationships with internal teams, agency partners, and platform/publisher contacts to support channel excellence.
  • Industry Expertise: Stay atop industry trends, platform updates, and emerging media capabilities, bringing forward recommendations to advance CTV and programmatic maturity.
  • Process Improvement: Identify and implement workflow enhancements and automation opportunities to improve efficiency and performance across the team.
  • Innovation: Champion innovative ideas, pilots, and testing opportunities that ensure the brand remains at the forefront of digital media evolution.

Education and Experience Profile

  • Bachelor's degree in marketing, advertising, communications, or a related field is preferred.
  • 5 or more years of experience in programmatic media management/optimization and buying.Experience working in-house or agency-side with media buying platforms such as The Trade Desk, Amazon DSPApply tot his job

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