Digital Account Executive - B2B Tech

The Hoffman Agency is an integrated communications consultancy that specializes in solving business problems for tech companies. They are seeking a Digital Account Executive to execute social media campaigns, create engaging content, and measure success across various platforms.

Responsibilities

• Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
• Ideate and create quality, error free work on multiple social and digital channels
• Write compelling, quality social copy that engages
• Manage online communities
• Measure success on each platform sharing actionable insights with your account teams and clients
• Utilize our digital tech stack to work smarter and measure performance
• Work with the PR teams to uncover opportunities to expand the engagement into digital
• Support new business and current client research efforts through social listening tools
• Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
• Believe in the adage for content, 'show, don’t tell'
• Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe
• Work with creative to craft visual stories we can tell on social media
• Track the effectiveness of social media posts, campaigns and creative then recommend optimizations
• Collaborate across the agency to produce good work!

Skills

• Bachelor's degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
• 1-3 years of public relations experience (agency experience is preferred)
• Report into one of our office locations (Boston, Portland, or San Jose)
• Constantly thinking about social media and how our brands can communicate on these platforms
• Thirst for learning about technology, social media, and marketing
• Cultivate teamwork and a mentality that the team's success is everyone's success
• Knack for taking complex information and reshaping it so others can understand it
• Can problem-solve and loves a challenge
• Has a sense of humor
• Understanding of the following, a plus: Data analytics and supporting tools like Google Analytics
• Paid social campaign management and execution
• Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc
• SEO, SEM, PPC and other acronyms that fall under the digital umbrella
• Marketing automation platforms like HubSpot and/or Marketo is also a plus

Benefits

• 20 PTO days
• 11 holidays including MLK day, President’s Day, and Floating Holiday
• Birthday PTO
• 401(k) match
• Going the extra kilometer (gain extra time off from going above and beyond)
• Knock-off early on Fridays!
• Weekly Wellness Hour
• Sabbatical program
• Home office stipend
• Wellness and Professional Development Fund
• Mentor Program

Company Overview