Marketing Manager - Latin America

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Latin America Marketing Manager will be charged with growing New Balance Brand Equity across the region. Your primary responsibility is to ensure all markets are executing the global gameplan with excellence, across the marketing funnel. Your aim is to raise awareness, consideration and purchase of New Balance, creating digital and social interactions.  The main focus of this role will be to enhance and execute the regional running program, bring to life the LATAM entertainment strategy and ensure lifestyle program execution. It is important to note that the success of this role depends highly on working in a coordinated effort with regional distribution partners and global marketing teams.

MAJOR ACCOUNTABILITIES:

• Ensures that global and regional running program impact runners for business growth. 
• Coordinates between HQ, Agencies, and distributor marketing teams to ensure seamless flow of information and assets
• Consult with markets, cross functional and global teams to ensure global consistency across regionally-led activations and correct implementation of the global game plan.
• Coordinates use and application of global tools and best practices across regional e-comm sites.
• Critical reporting and business analysis to apply knowledge to the region; linking marketing to the overall business results.
• Is the main contact for our regional digital marketing agency, ensuring that year-round marketing plans are executed with excellence and in alignment with distributor partners.

REQUIRMENTS FOR SUCCESS:

• 5-7 Years’ Experience in marketing, consumer brand or agency. Responsibilities across Latin America
• Firm understanding of Media Landscape – Social, Mobile, Digital, Content
• Must be able to communicate effectively at all levels of the organization. Strong written, oral communication skills
• Experience within the footwear, apparel or athletics industry and/or a passion for sports preferred. 
• Understands and thrives on working on challenger brands.
• Experience across Latin America – focus on Mexico
• Dynamic leader with the ability to create strong cross functional partnerships across all levels
• Strong analytical thinking in order to analyze results and recommend improvements.
• International travel required (~25%)
• Bilingual (English and Spanish/Portuguese)
• Bachelor’s degree in marketing, business, analytics or similar
• Passion for digital. Must understand the digital landscape (Digital, Social, Mobile and E-comm), tools and applications in a Brand Marketing context.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while providing high levels of flexibility to associates. North American office-based associates are expected to come into the office on Wednesdays, with other occasional in-office days for in-person meetings and events as needed. Our offices are fully open and amenities are available across our North American office locations.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.