Experienced Part-Time Remote Customer Insights Associate Director – Data-Driven Insights for Brand Strategies
At arenaflex, we're on a mission to revolutionize the way we understand and connect with our customers. As a key member of our Customer Insights team, the Part-Time Remote Customer Insights Associate Director will play a pivotal role in shaping our brand strategies and enhancing brand perception through data-driven insights. If you're a strategic thinker with a passion for analytics and a knack for uncovering consumer insights, we want to hear from you.
About arenaflex
arenaflex is a leading innovator in the industry, dedicated to delivering cutting-edge solutions that drive business growth and customer satisfaction. With a strong focus on data-driven decision-making, we're constantly seeking talented professionals who share our passion for innovation and customer-centricity. As a remote employee, you'll enjoy the flexibility to work from anywhere, while still being part of a dynamic and collaborative team.
Key Responsibilities
As a Part-Time Remote Customer Insights Associate Director, you'll be responsible for:
- Partnering with senior leaders to understand key business issues and using data-driven insights to inform brand experience strategies, messaging, and public relations.
- Designing custom research in support of the Brand Measurement Trackers to yield actionable insights that drive brand strategies.
- Guiding research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
- Leading a cross-functional team in preparing the Annual State of the Brand report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
- Managing research agency partners for custom research projects from scoping to delivery, focusing on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
- Partnering with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
- Collaborating with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
Requirements
To succeed in this role, you'll need:
- Eight or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Knowledge of media monitoring and analysis tools.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Designed small and large-scale research projects involving primary and secondary data collection.
- Proven experience in conducting market research for PR purposes.
- Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
- Experience with marketing communications and mobile, digital, and social media platforms.
- Experience managing people and teams, either via direct reporting or influence.
- Experience with both Consumer and B2B audiences.
Nice-to-Haves
While not required, the following skills and experiences would be a plus:
- Strong experience with data visualization tools and techniques.
- Familiarity with marketing automation platforms and customer relationship management (CRM) systems.
- Experience with social media listening and analytics tools.
- Proven track record of developing and implementing successful brand strategies.
- Strong understanding of consumer behavior and market trends.
Benefits
As a valued member of our team, you'll enjoy a range of benefits, including:
- Health and wellness benefits
- Short-term incentives
- 401(k) Savings Plan
- Stock incentive programs
- Paid time off
- Parental leave
- Adoption assistance
- Tuition assistance
- Other incentives
Why Join arenaflex?
At arenaflex, we're passionate about creating a workplace that's inclusive, supportive, and empowering. As a remote employee, you'll enjoy the flexibility to work from anywhere, while still being part of a dynamic and collaborative team. We're committed to providing ongoing learning and development opportunities, so you can grow and thrive in your career.
How to Apply
Ready to join our team? Click the link below to apply now, and we'll be in touch soon! Apply To This Job
Simple Application Process
Our application process is designed to be easy and straightforward. Simply click the link above, and you'll be taken to our online application portal. From there, you'll be able to upload your resume and cover letter, and submit your application. We'll review your application and be in touch soon to discuss the next steps. Apply for this job