Paid Social Media Manager

Who We Are

The Channel Manager – Social is responsible for delivering high-quality paid social activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across social platforms, ensuring campaigns align to approved media plans, enterprise standards, and evolving channel best practices.

Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise social activation. They work under the guidance of the Channel Director – Social and support the development of Social Coordinators.

What You’ll Do

Social Execution & Performance Ownership

• Execute and optimize paid social campaigns across platforms and formats
• Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
• Monitor performance and adjust investment based on efficiency and effectiveness goals
• Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
• Support adoption of new features, formats, and automation workflows
• Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams

Client & Strategy Partnership

• Partner with Client Strategy to ensure social activation mirrors approved plans
• Translate performance data and creative insights into optimization recommendations
• Participate in client conversations as an execution authority
• Surface risks, opportunities, and platform changes proactively
• Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance

Channel Collaboration & Capability Building

• Support Social Channel Managers and Coordinators through task guidance and QA
• Contribute to documentation, testing efforts, and evolving activation standards
• Collaborate with Analytics to support learning and optimization
• Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
• Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency

What You Bring

• Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
• 5+ years of experience in paid social or performance media activation
• Hands-on experience across major social platforms
• Strong analytical and problem-solving skills
• Experience presenting performance insights and creative learnings to clients
• Ability to mentor and support junior team members

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Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.