Senior Associate, Digital Activation (Programmatic)
OMD is a leading global media network recognized for its innovative and effective advertising solutions. The Senior Associate, Digital Activation (Programmatic) will support the planning, execution, optimization, and reporting of programmatic advertising campaigns, collaborating closely with internal teams and external partners to achieve client goals.
Responsibilities
- Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.)
- Implement campaign structures including line items, targeting, creatives, pacing, and budgets
- Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met
- Troubleshoot campaign delivery issues and ensure proper tracking and tagging
- Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions
- Execute ongoing optimizations including: Audience refinement, Bid adjustments, Inventory and placement optimization, Frequency and pacing adjustments
- Identify opportunities for performance improvement and scaling
- Support weekly and monthly reporting deliverables for clients and internal teams
- Translate campaign performance data into clear insights and actionable recommendations
- Maintain reporting dashboards and assist with performance analysis
- Work cross-functionally with strategy, analytics, creative, and client services teams
- Coordinate with platform vendors and data partners when needed
- Assist managers in preparing campaign updates and performance summaries for clients
- Conduct QA checks on campaign setups, pixels, tracking, and creative assets
- Ensure campaigns comply with brand safety, privacy regulations, and platform policies
Skills
- 1–2 years of experience in digital media buying, programmatic advertising, or digital activation
- Hands-on experience with at least one DSP such as: DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Walmart DSP
- Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers
- Familiarity with ad serving, tagging, and tracking pixels
- Proficiency in Excel / Google Sheets for data analysis and reporting
- Strong attention to detail and organizational skills
- Experience with data visualization tools (Tableau, Looker, Power BI, etc.)
- Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT)
- Familiarity with audience segmentation and data platforms (DMP/CDP)
- Understanding of privacy frameworks (GDPR, CCPA)
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Company H1B Sponsorship