Growth Performance Coordinator
Role Overview
As the Growth Performance Coordinator at Pearl West Group, you play a key role in driving acquisition and revenue growth across paid media, influencer, and affiliate channels. You’ll support campaign execution, manage creative workflows, and keep performance marketing operations running with clarity and speed — reporting directly to the Growth Performance Manager.
Core Responsibilities
Paid Media (META Focus)
- Build, launch, and support management of META campaigns (Facebook/Instagram)
- Support strategy and execution for media buying initiatives
- Monitor pacing, spend, and KPIs to ensure campaigns stay on track
- Upload and manage a high volume of ad creatives with accuracy and consistency
- Support management of influencer partnerships: track deliverables, performance, and ROI
- Compile and share weekly/monthly influencer reporting with clear insights
- Oversee affiliate relationships: maintain dashboards, report on performance, and highlight top partners
- Serve as the liaison between performance marketing and creative teams
- Support management of timelines, briefs, and asset requests for performance-driven creative
- Coordinate UGC mashups, new creative tests, and asset refreshes
- Track and communicate top-performing influencers and creatives to guide resource allocation
- Hands-on experience with META Ads Manager — building, launching, and managing campaigns
- Experience in influencer and/or affiliate management
- Comfortable with purchase/conversion-based account structures (e-commerce background preferred)
- Strong attention to detail and ability to manage high-volume, repeatable tasks without dropping the ball
- Thrives in routine-heavy workflows without losing accuracy or ownership
- Copywriting experience within META ads (ad copy, not just creative strategy)
- Experience as a coordinator or EA supporting a marketing or performance team
- Media buying exposure across budgets of $20K+/week
- Familiarity with cross-functional creative workflows
- Full-time | Monday–Friday
- Hours: 10:00 AM – 6:00 PM EST
- Remote | Philippines-based
- META campaigns launched accurately and on time
- Clear, consistent reporting on media buying, influencers, and affiliates
- Creative tests moving forward smoothly with minimal bottlenecks
- Performance insights shared proactively with the Growth Performance Manager and broader team
- Organized and detail-oriented — able to manage multiple moving pieces simultaneously
- Performance-driven — always focused on ROI and results, not just output
- Strong communicator — comfortable working across teams and giving clear updates
- Resourceful and self-directed — anticipates needs, fills gaps, and finds answers without waiting to be spoon-fed