Director of Analytics

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product, and are looking for a Director of Analytics to join our remote team and help elevate the human experience of sexuality and relationships through data.

In this leadership role, you will own Feeld's Analytics function, with a clear goal of supporting and empowering everyone across the business to make data-driven decisions. You will do this through a business partnering model, working alongside analysts in the data team to deliver complex analyses for stakeholders across product, marketing, and commercial functions. You will work closely with other leads in the Data Circle to grow the team’s footprint and impact.

We are looking for a leader who builds capability, raises the bar on both analytical rigour and actionability, and makes data feel accessible, inspiring and empowering to everyone at Feeld.

What You Will Do

• Lead and develop the Analytics team, creating a high-trust environment focused on growth, rigour, and impact.
• Champion the goal of empowering everyone at Feeld to make data-driven decisions, reducing barriers to insight and building confidence with data across all functions.
• Own Feeld's business partnering model, embedding analytics capability across product, marketing and commercial functions, and partnering directly with analysts to deliver complex analyses for business stakeholders.
• Define and own Feeld's measurement strategy, establishing a consistent framework for how the business sets goals, identifies the right input and output metrics, and evaluates performance across functions.
• Develop product analytics coverage across retention, lifecycle, and user behaviour to ensure the business has clear visibility into what drives engagement and long-term value.
• Develop marketing analytics to support campaign measurement, acquisition efficiency, and channel performance, enabling the marketing team to make faster, better-informed decisions.
• Support commercial and strategic decision-making through rigorous analysis, helping leadership understand growth opportunities, trade-offs, and performance against company goals.
• Collaborate with business stakeholders to ensure analytics frameworks are properly governed in our data platform, working closely with the Data Platform team to keep infrastructure aligned with business needs.
• Define and maintain clear measures of success for the analytics function, and communicate progress and insights regularly to leadership.
• Ensure compliance with data privacy and protection regulations across all analytical work.