Marketing Coordinator
American University is a student-centered research institution located in Washington, DC, with a reputation for creating meaningful change in the world. The Marketing Coordinator supports the Enrollment Marketing & Communications team in executing recruitment communication strategies for prospective undergraduate students and their families, focusing on email campaigns, marketing materials, and digital asset organization.
Responsibilities
- Assist with creating, scheduling, and monitoring email and texting communications in the CRM system
- Capture and report marketing analytics and data including, but not limited to, social media, email, paid promotion, and website traffic performance
- Create output reports from CRM and CMS software
- Assist in drafting and producing recruitment materials, including emails, letters, social media content, and basic print collateral
- Schedule meetings, record meeting notes, and arrange meeting logistics
- Assist in creating graphics or simple design elements
- Assist with recruitment event and logistics
Skills
- Bachelor's degree
- 0 - 2 years of experience in marketing, communications, customer experience, or related field
- Foundational skills in writing, digital communication, and basic content management
- Experience with Microsoft Office Suite and basic graphic design tools
- Familiarity with Adobe Creative Cloud applications
- Foundational understanding of HTML/CSS, CRM systems, or CMS platforms, specifically Salesforce Marketing Cloud
- Experience in Higher Education
- A willingness to adapt and learn how to find long-term solutions to complex problems
Benefits
- AU offers a competitive benefits package.
Company Overview