User Acquisition Consultant (Game) – Strategic Advisor

Work Type: Consulting / Advisory (Part-time, Remote) Engagement Model: Flexible (Retainer / Hourly / Project-based) Workplace Address: Puzzle Studio – Tan Son Nhat Ward, Ho Chi Minh City

1. About the Company

Puzzle Studio is a growing mobile game studio focused on building scalable puzzle games for global markets.

As we enter a new phase of growth, we are placing strong emphasis on scaling user acquisition as a core growth engine — ensuring our products can reach the right audience efficiently and sustainably.

2. Role Overview

This role partners closely with leadership and product teams to drive user acquisition as a key lever of product growth.

The focus is on strategic advisory, performance optimization, and capability building — helping shape how UA is approached, executed, and scaled across our products.

You will be expected to operate with a high level of autonomy and influence, contributing directly to growth strategy and investment decisions.

3. Why This Role Matters

We are at a stage where user acquisition has strong growth potential, but requires more structured strategy, deeper experimentation, and clearer scaling direction.

This role is critical in helping us:

• Unlock scalable and efficient growth channels

• Improve marketing efficiency and budget allocation

• Build a strong UA foundation for long-term scaling

4. Expected Impact

• Identify and unlock high-performing acquisition channels and growth opportunities

• Improve key performance metrics (CPI, ROAS, CAC, LTV/CAC)

• Establish structured testing and scaling frameworks for UA campaigns

• Build internal capability in UA strategy, execution, and performance analysis

5. Key Responsibilities

• Shape and lead user acquisition strategy across mobile games (paid channels, creatives, targeting, scaling)

• Analyze campaign performance and identify high-impact growth opportunities

• Guide budget allocation and scaling decisions across channels (Meta, Google, TikTok, etc.)

• Advise on creative strategy, testing frameworks, and iteration processes

• Drive optimization of core metrics (CPI, ROAS, retention, LTV/CAC)

• Establish UA frameworks, playbooks, and best practices

• Mentor and elevate internal teams (UA, Product, Creative)

• Act as a strategic advisor to leadership on growth and marketing investment

Yêu cầu

6. Requirements

• Proven expertise in mobile game/app user acquisition (performance marketing)

• Strong track record of scaling campaigns with measurable ROI

• Deep hands-on experience with major UA platforms (Meta Ads, Google Ads, TikTok, etc.)

• Strong analytical mindset with experience in data-driven optimization

• Solid understanding of creative testing, audience targeting, and scaling strategies

• Experience in mentoring, coaching, or building internal UA capabilities

• Ability to operate at both strategic and execution levels when needed

• Comfortable working in a high-autonomy, high-impact advisory role

• Currently based in Vietnam

Đãi ngộ

7. What We Offer

• Flexible, high-trust collaboration model tailored to your preferred way of working

• Competitive compensation with significant upside tied to performance and growth impact

• Opportunity to shape UA strategy at a company level, not just campaign execution

• Direct access to founders and a fast decision-making environment

• A product team open to experimentation, iteration, and new growth ideas

• Potential to build a long-term strategic partnership