Media Buyer
About us At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company. About our product Our technology lets you preview products in your own room before you buy them. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable you to do that through our proprietary cutting-edge technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table: https://www.roomvo.com/rugdemo4r About you We’re looking for a passionate and results-driven Media Buyer to join our team and help empower small, independent retailers in the flooring and home improvement space with innovative solutions to thrive in the digital marketplace. Learn more about SiteAds. We hire humans, not job descriptions. You should apply even if this role and salary range don't align with your experience. We’re happy to create unique roles and compensation for the right talent. What you’ll do Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads. Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels. Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets. Analyze campaign performance and provide actionable insights, using attribution models to understand the full customer journey. Conduct A/B tests and experiment with ad copy, creative, audiences, and bidding strategies to continuously improve results. Provide clear reporting and communication to clients, explaining performance metrics and recommendations in simple, actionable terms. Manage multiple accounts and prioritize tasks to meet client deadlines effectively. Stay current with digital advertising trends, platform updates, and new technologies to maximize client success.
Requirements
Proven experience managing paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters. Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance. Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact. Strong written and verbal communication skills, with the ability to explain complex performance metrics and strategies in clear, actionable terms. Analytical skills with proficiency in building reports. Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies. Knowledge of CRO is a plus. Account management skills, including prioritizing tasks, managing client relationships, and meeting deadlines in a fast-paced environment. Familiarity with current digital advertising trends, platform updates, and emerging technologies. 2–4 years of experience in digital advertising or media buying. Agency experience, managing multiple clients and campaigns simultaneously. Hands-on experience with performance reporting tools and dashboards like Looker Studio, Excel, or other BI platforms. A track record of improving campaign performance and meeting/exceeding KPIs. About our culture We're a remote-first company that encourages our employees to work from where they're most productive. We work in tight-knit teams to cultivate an ownership mentality. We cherish curiosity and an obsession for details because we know these details are invaluable over the long run. We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency. Work anywhere in the world for up to 3 months! We value families, by offering a parental leave program We offer a work-from-home stipend Your birthday (and our company's birthday) is a day off! About our hiring process Now: You upload your resume and complete a brief questionnaire. Step 1: We arrange a video call with you to assess your abilities. Step 2: Complete a take-home assignment Step 3: You attend the second video interview Step 4: You attend a third interview Step 5: You attend a fourth interview Step 6: You receive an offer. AI in Recruitment - At Leap Tools, we leverage AI technology to enhance our recruitment process. These tools assist with tasks such as resume screening, sourcing prospective candidates, and to support administrative tasks for enhanced operational efficiency. Founders and senior leadership are directly involved in our recruitment process, and AI is never used to make the final hiring decision. We are committed to the responsible use of AI in our hiring practices. Expected salary range, Ontario based: $60,000 - $70,000 + other benefits. We value exceptional talent above all else. If your expectations or seniority sit outside the stated range, you should still apply. We can scale roles and compensation to match your unique situation. This is a net new position on the team. Leap Tools is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible environment. Accommodations are available on request for candidates taking part in all aspects of the interview process. If you require any accommodation, please contact us at [email protected] Take the Leap. Apply now. Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r Apply To This Job