Senior Manager, Demand Generation – Paid Media

OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes. ABOUT US Redwood Software is the leading orchestration platform for the enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabrics — with AI embedded across the entire automation lifecycle — Redwood accelerates your path to the autonomous enterprise. Backed by 30 years of experience, the trust of more than 50% of the Fortune 50 and a culture of customer obsession, Redwood unleashes the human potential in your enterprise to focus on innovation, growth and what’s next. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other YOUR IMPACT As Senior Manager, Demand Generation - Paid Media, you will own Redwood's global paid media program including strategy, execution, budget, and performance across a multi-brand product portfolio. This is a high-visibility, high-ownership role with a clear path to broader leadership as the team scales. Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won. Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage. Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity. Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - including contract negotiation and performance evaluation. Apply CRO disciplines across landing pages, ad creative, and lead capture. Collaborate with campaign, content, and product marketing to effectively amplify content across paid channels aligned. Lead and develop a growing paid media team; mentor members, set performance expectations, and build a culture of accountability and continuous improvement. YOUR EXPERIENCE 5+ years of hands-on B2B paid media experience with a track record of driving pipeline in a SaaS or enterprise software environment. Direct ownership of significant paid media budgets with experience managing complex channel mix allocation. Advanced proficiency in Google Ads; experience in LinkedIn Campaign Manager, Reddit, Meta, and programmatic/DSP platforms including 6sense. Experience managing paid programs on Reddit, G2 and review platforms, content syndication networks, and third-party lead and appointment generation programs. Proficiency with Salesforce and Marketo for attribution and reporting; working knowledge of landing page and personalization tools such as Instapage or Mutiny. Strong analytical ability with a track record of translating performance data into recommendations for senior stakeholders. Familiarity with generative engine optimization (GEO) and how AI-driven search is reshaping paid media strategy. Experience managing vendor relationships, negotiating media contracts, and marketing a multi-brand or multi-product portfolio. Prior experience building or scaling a paid media team. If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! THE LEGAL BIT Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it. Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [email protected] Apply To This Job