Brand & Performance Marketing Coordinator
Eva NYC is a beauty company based in Brooklyn that creates clinically proven hair products. They are seeking a Brand Coordinator to support growth across their omnichannel business, focusing on brand strategy, paid media, retail performance, and analytics.
Responsibilities
- Support execution and optimization of paid media campaigns across Meta, Google, TikTok, and emerging platforms
- Partner with agencies to analyze performance and optimize toward ROAS and traffic goals
- Collaborate with Creative and Social teams to test and iterate on messaging, formats, and content
- Contribute to a culture of testing and learning across channels
- Synthesize data across paid media, POS, social, and competitive sources into clear, actionable insights
- Analyze performance vs. prior periods, forecasts, and benchmarks to identify growth opportunities
- Support development of reporting and presentations for internal stakeholders
- Connect paid media and marketing efforts to retail outcomes, helping inform go-to-market strategies
- Support reporting across both DTC and retail channels to provide a holistic view of performance
- Analyze performance across organic social, influencers, and content platforms
- Evaluate engagement metrics and content effectiveness to inform creative and media strategies
- Help identify opportunities to drive awareness, traffic, and conversion across the funnel
- Support innovation and new product initiatives through research, competitive analysis, and performance insights
- Contribute to brand calendar planning across launches, campaigns, and retail moments
- Collaborate cross-functionally with Ecommerce, Sales, Creative, and Analytics to ensure aligned execution
Skills
- 1-3 years of experience in performance marketing, brand, analytics, or related roles within beauty, CPG, or DTC
- Strong understanding of paid media channels (Meta, TikTok, Search); hands-on experience preferred
- Highly analytical with strong Excel skills and ability to translate data into insights
- Curious, proactive, and eager to test, learn, and grow across both brand and performance marketing
- Comfortable working in an omnichannel environment spanning DTC and retail
- Strong communication skills and ability to present insights clearly
- Passion for beauty, haircare, and consumer brands
- Experience with beauty retailers (i.e.Ulta) is a plus
- Experience working cross-functionally with agencies, creative, sales, and product teams
Benefits
- Bonus
- 2-3 days a week onsite
Company Overview