Integrated Media Planner - Ptarmigan
Optimum Sports, a part of Omnicom Media Group, is a global leader in media services specializing in the Financial Services sector. They are seeking a dynamic Integrated Planner to support media planning and stewardship for client business, analyze campaign performance, and develop media plan recommendations.
Responsibilities
- Support the day-to-day planning and stewardship of assigned client business
- Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
- Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
- Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
- Develop RFPs and coordinate with media partners under the guidance of senior team members
- Maintain visibility into active projects across planning, digital, and investment teams
- Support client communications by responding promptly and professionally to requests
- Assist with project timelines and help coordinate cross-functional inputs to meet deadlines
Skills
- 1.5–3 years of media planning and/or digital buying experience within a media agency
- Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
- Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
- Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
- Ability to build and maintain positive working relationships with internal teams and media partners
- Clear written, verbal, and presentation skills
- Highly organized with strong attention to detail and the ability to manage multiple priorities
- Collaborative team player with a desire to learn and grow
- Proficiency in Microsoft Office with expertise in Excel
- Financial Services experience preferred but not required
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
- This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Company Overview