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Business Development Representative

Work from home Full-time role Hiring

Asana is a leading platform for human + AI collaboration, and they are seeking a Business Development Representative to drive strategic growth initiatives within their Enterprise customer segment. The role involves generating pipeline through outreach, developing engagement strategies, and cultivating conversations with high-level personas to expand account opportunities.

Responsibilities

  • Generate pipeline for enterprise account executives through persistent, high-volume outreach and create customized messaging to drive qualified opportunities and account expansion
  • Leverage a multi-channel outbound prospecting approach (outbound calling, email, LinkedIn Outreach etc.), developing and refining team sequences, templates, and messaging to build a repeatable, scalable process
  • Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals
  • Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR
  • Proactively update activity metrics, meetings, SQO, and pipeline on a weekly basis. Identify gaps between prospecting inputs and outputs
  • Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy
  • Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value

Skills

  • At least 6-12 months of Sales or Sales Development experience
  • Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers and manage your book of business
  • Demonstrated success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals
  • Passion for a career in technology and an ability to speak knowledgeably about the industry
  • Excellent writing and verbal communication skills, with a focus on persuasive messaging and the ability to tailor your communication style to different audiences
  • Strong collaboration skills, particularly in working with Account Executives and cross-functional teams to drive business outcomes
  • Clear communication, a deep sense of empathy, and a commitment to integrity
  • Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

Benefits

  • Equity
  • Sales incentive pay (for most sales roles)
  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences

Company Overview

  • Asana is a software company that specializes in the fields of work management, productivity, team goals, and project execution. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://asana.com.
  • Company H1B Sponsorship

  • Asana has a track record of offering H1B sponsorships, with 6 in 2026, 47 in 2025, 81 in 2024, 82 in 2023, 93 in 2022, 51 in 2021, 41 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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