Strategic Growth Lead – Fractional CMO
Job Description
- Develop and lead marketing strategies across multiple clients, brands, or industries
- Analyze business models, competition, customer acquisition cost, ROI, funnels, and growth opportunities
- Recommend marketing channels, campaigns, creatives, messaging, and positioning based on client goals and budget
- Oversee execution teams, including creatives, media buyers, SDRs, virtual assistants, freelancers, and other marketing specialists
- Communicate directly and confidently with clients to provide strategic recommendations, updates, and direction
- Identify which marketing efforts are likely to work, which may not, and how to prioritize resources effectively
- Stay updated on modern marketing trends, AI tools, automation, CRM systems, and growth frameworks
- Connect high-level business goals with practical marketing execution plans Requirements
- At least 5+ years of experience in strategic marketing, growth marketing, performance marketing, or a related leadership role
- Strong understanding of paid advertising, branding, funnels, outbound marketing, CRM, automation, and lead generation
- Proven ability to create marketing strategies that connect business goals with practical execution
- Experience analyzing key growth metrics such as ROI, CAC, conversion rates, funnel performance, and campaign effectiveness
- Strong leadership skills with experience managing or coordinating cross-functional marketing teams
- Experience working with multiple businesses, brands, clients, or industries
- Background in an agency, startup, consulting, or fast-growth business environment preferred
- Experience leading marketing teams that include media buyers, creatives, SDRs, virtual assistants, and freelancers preferred
- Familiarity with AI tools, marketing automation platforms, CRM systems, and modern growth systems
- Strong business acumen with the ability to understand different industries, customer segments, and revenue models quickly
- Excellent communication skills and the ability to confidently present strategy to clients, executives, or business owners
- Proactive, resourceful, data-aware, and comfortable working in a fast-paced remote environment Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
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